Head of Ecommerce
Role Overview
Lead ecommerce teams across two sites, growing online sales, improving profitability and maximising websites, digital marketing and marketplace channels.
The hands-on leadership role works with the Trading Director and teams across buying, merchandising, marketing and operations.
The role covers two businesses and requires regular travel to London.
Key Skills for This Role
Full Job Posting
Role overview
Lead ecommerce teams across two sites, growing online sales, improving profitability and maximising websites, digital marketing and marketplace channels.
The hands-on leadership role works with the Trading Director and teams across buying, merchandising, marketing and operations.
The role covers two businesses and requires regular travel to London.
Ecommerce strategy and trading
- Set and deliver ecommerce strategies focused on sales, margin and profitability, tailored to different customer bases.
- Identify growth opportunities through new channels, product ranges and marketplaces.
- Own ecommerce P&L and budget performance; monitor sales, conversion, average order value, margins and marketing return.
- Lead trading reviews and plans to address underperformance or capture opportunities.
- Partner with buying and merchandising on ranges, pricing, stock availability and promotions.
- Use data and customer insight to guide trading decisions.
Digital marketing and leadership
- Coordinate SEO, PPC, paid social, email, CRM and affiliate marketing with internal teams and external agencies, and assess marketing return.
- Improve website usability, customer journeys and conversion rates; partner with technical teams on website projects.
- Manage and develop ecommerce teams, set objectives, monitor performance and support team development.
- Build team communication and consistent trading priorities across locations.
- Work with senior stakeholders, agencies, technology providers and marketplace partners across the business.
What the employer is looking for
- At least five years' experience in a senior ecommerce role, ideally in multichannel retail.
- Strong commercial experience growing online sales and profitability, including ecommerce P&L, budgets and trading performance.
- Confident using data and analytics to assess performance and set priorities.
- Good knowledge of platforms such as Magento/Adobe Commerce, Shopify Plus or similar.
- Understanding of SEO, PPC, paid social, email marketing and conversion rate optimisation.
- Experience leading and developing teams, ideally across multiple locations.
- Ability to manage different brands, customer groups and commercial priorities.
- Practical, hands-on decision-maker with strong ownership and communication skills.
- Flexibility to travel, including regular travel to London.
Pay and benefits
- Pay is stated as £65,000–£75,000 per year, with salary up to £75,000.
- Benefits include a company pension, on-site parking, sick pay, work-from-home access, and learning and development opportunities.
Workplace
- Work location is in person. The role also includes work-from-home access and regular travel to London.
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