Head of Ecommerce
Role Overview
A Dubai-based retail group seeks a commercially driven Head of E-commerce to lead and accelerate its digital commerce business.
The role owns e-commerce strategy and performance, with a focus on building and scaling D2C, growing online revenue, improving customer experience, and delivering profitable growth.
Key Skills for This Role
Full Job Posting
Role overview
A Dubai-based retail group seeks a commercially driven Head of E-commerce to lead and accelerate its digital commerce business.
The role owns e-commerce strategy and performance, with a focus on building and scaling D2C, growing online revenue, improving customer experience, and delivering profitable growth.
Strategy and commercial performance
- Develop and execute e-commerce and D2C strategy aligned with group commercial objectives.
- Drive online sales, profitability, conversion rates, average order value, customer acquisition, and customer lifetime value.
- Develop and scale D2C channels and strengthen direct customer relationships.
- Oversee online merchandising, promotional planning, pricing, product launches, and trading performance.
Customer experience and growth
- Optimize the online shopping journey, including website performance, merchandising, product discovery, checkout, and conversion.
- Work with marketing teams on data-led customer acquisition, retention, repeat purchases, and loyalty initiatives.
- Use data, KPIs, and customer insights to identify growth opportunities and support commercial decisions.
Leadership and collaboration
- Collaborate with marketing, retail operations, supply chain, logistics, technology, and customer service teams on a seamless omnichannel experience.
- Build and lead a high-performing e-commerce team, setting objectives and accountability and encouraging continuous improvement.
- Identify digital ecosystem and operational efficiency improvements and opportunities to leverage emerging technologies.
Candidate requirements
- 10 or more years of experience in e-commerce, digital commerce, or a closely related commercial leadership role.
- Proven D2C e-commerce experience is essential.
- Track record of growing online revenue and improving commercial performance in retail or a consumer-facing business.
- Experience owning e-commerce KPIs, trading performance, conversion optimization, and digital sales growth.
- Strong understanding of customer acquisition, retention, CRM, digital marketing, and online merchandising.
- Ability to translate data and market insights into growth strategies; strong analytical, strategic, and problem-solving capabilities.
- Experience leading teams and collaborating across business functions; strong stakeholder management and communication skills.
- Must currently be based in the UAE.
Candidate profile
The ideal candidate combines strategic thinking with hands-on execution and takes ownership of performance, team leadership, and measurable business results.
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