Head of Data Services
Role Overview
Lead the data capability across Business Intelligence, Data Science, digital analytics and Google Marketing Platform.
Set strategic direction and quality standards, own practice commercial performance and develop AI-powered ways of working.
The role combines technical credibility across data disciplines with commercial leadership and change management.
Key Skills for This Role
Full Job Posting
Company context
Brainlabs is an independent, founder-led media agency with more than 1,000 employees globally.
The agency combines people and AI agents and uses a scientific approach to help clients grow revenue.
Role overview
Lead the data capability across Business Intelligence, Data Science, digital analytics and Google Marketing Platform.
Set strategic direction and quality standards, own practice commercial performance and develop AI-powered ways of working.
The role combines technical credibility across data disciplines with commercial leadership and change management.
What you do
- Set vision, roadmap and shared standards across data-services disciplines.
- Embed AI across the practice and build processes, tools and skills to improve delivery speed, rigor and differentiation.
- Own revenue growth, expand existing accounts, contribute to pitches and build the data-services pipeline.
- Set technical expectations across tagging and analytics, MMM, BI and Google Marketing Platform.
- Manage practice leads and senior practitioners; coach them and build development pathways and succession depth.
- Represent the function in senior client presentations, pitches and industry thought leadership.
Who you are
- Track record leading marketing data teams across multiple disciplines, potentially spanning tagging and analytics, MMM and BI.
- Technical depth in analytics, data science and measurement to lead expert practitioners and make sound technical decisions.
- Practical vision for AI-enabled service delivery and the leadership conviction to implement change.
- Experience owning revenue targets, growing a book of business and translating technical capability into client investment.
- Ability to develop leaders and teams and present complex data capability clearly to C-suite clients and internal leaders.
Success measures
- Grow data-services revenue year over year through new wins and existing-client expansion.
- Show measurable AI adoption and improvements in efficiency and output quality.
- Maintain strong client satisfaction and quality across data-services disciplines.
- Develop team leaders and demonstrate increased team capability and succession depth.
- Build market recognition through wins, thought leadership and industry reputation.
Office expectations
- Brainlabs describes an office-centric culture and expects most roles to be within commuting distance, with around three office days per week.
Interview process
- The interview process includes skills interviews with the team.
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