Guest Engagement Strategist

The Guest Engagement Strategist is a strategic advisor to PAR’s restaurant brand customers and a valued advisor to our internal teams. Reporting to the head of the Guest Engagement Strategy practice, this client-facing role owns consulting engagements focused on loyalty program and campaign strategy optimization for small and mid-size brands, and plays a key role on more complex engagements, such as full program designs and restructures.

Strategy at PAR sits at the intersection of business consulting and product know-how. You’ll build deep knowledge of Punchh and how it connects with the rest of a restaurant’s tech stack — POS, online ordering, payments, and third-party tools — and learn to explain those connections clearly to clients.

You’ll work closely with other PAR teams — Sales, Product, Implementation, Managed Services, and Customer Success — to deliver real business results for PAR’s customers (growth in guest participation, revenue, and profitability).

The ideal candidate combines sharp analytical thinking with polished client communication skills, and a desire to grow into a senior advisory role over time.

Senior Manager, Loyalty Strategy

Requirements:

Bachelor’s degree or equivalent professional experience

2+ years in customer experience, loyalty, CRM, or digital marketing strategy

Exposure to loyalty or CRM programs for restaurant or other consumer brands

Hands-on experience with campaign management (including major CRM/ESP platforms such as Salesforce, Braze, Klaviyo, etc.), consumer segmentation, and performance analysis

Comfort learning technical concepts — integrations, data flows, platform configuration — and explaining them to non-technical audiences

Understanding of fundamental financial and accounting concepts and comfort using financial terminology to communicate ideas and analysis

Enthusiasm for using AI tools to accelerate your work — paired with the discipline to check the output against your own analysis

Demonstrated success collaborating across functions and working directly with clients or business partners

Proficiency in the Microsoft Office suite (heavy use on a daily basis):

Excel: analysis, modeling, reporting

PowerPoint: building polished, professional presentations

Word/Outlook: professional communication and documentation

Strong organizational and multi-tasking skills — able to juggle multiple accounts and projects

Strong presentation and communication skills — comfortable presenting to stakeholders at all levels

Team-player mindset — willing to jump in and help when needed, while balancing individual and team priorities

Coachability — open to feedback and eager to grow within the role

Additional skills:

Prior consulting or agency background

Familiarity with loyalty software platforms (Punchh, Paytronix, Session M, etc.)

Familiarity with CRM/ESP/SMS platforms (Braze, Klaviyo, Attentive, etc.)

Experience with POS, online ordering, CDP, or other marketing technology applications

Tableau, SQL, financial modeling, and/or market research skills

Restaurant or hospitality industry experience

Own program optimization engagements for small and mid-size restaurant brands, from analysis through recommendation.

Support senior team members on complex program designs and restructures — leading analysis workstreams and contributing recommendations.

Contribute to strategy sessions that define target KPIs, business rules, and program health measures.

Monitor client program performance, analyze guest behavior and segmentation, and identify opportunities to improve engagement, retention, and ROI.

Stay on top of market trends in guest engagement and loyalty.

Build working knowledge of how Punchh integrates with POS systems, online ordering providers, payments, ESPs, CDPs, and third-party apps.

Help clients understand how the capabilities and constraints of their technology stack (PAR and third-party products) affect guest experience and loyalty strategy, and guide how it should evolve to meet future business objectives.

Develop automated and targeted marketing campaigns to maximize guest engagement across loyalty, CRM, and SMS channels.

Provide analysis of and recommendations on guest segmentation, targeting, and testing to improve campaign performance.

Partner with PAR Managed Services to ensure campaign execution achieves client business objectives.

Support Managed Services, Loyalty Program Restructures, and Customer Success colleagues with ad hoc analysis and advisory work.

Participate in new customer sales and existing customer renewal efforts as a strategic advisor and subject matter expert.

Work with Implementation teams during program launches and restructures.

Use Excel, Tableau, and other Business Intelligence tools to analyze program and campaign performance, model financial impacts, and identify growth opportunities.

Build and present clear, executive-ready presentations to communicate research findings, performance analysis, and strategic recommendations.

Use the team’s AI tools to work faster, while developing the domain expertise and analytical skills to judge whether the output is accurate and relevant.

Follow team standards for protecting client data and PAR’s proprietary methods when using AI.

Effectively use and help improve the team’s playbooks, frameworks, and consulting resources.

Contribute to internal training and knowledge sharing across Strategy & Execution, Sales, Customer Success, and Implementation teams.

Grow your advisory and technical skills with coaching from senior team members.

Interview #1: Video Screen with Talent Acquisition Team (via MS Teams)

Interview #2: Video interview with the Hiring Manager (via MS Teams)

Interview #3: Presentation video interview with the Team (via MS Teams)

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact [email protected] . If you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website.