GUCCI PR & Marketing Coordinator
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About the Role
Job Family Group Description - Communication & Marketing: This Job Family Group includes jobs relating to all areas of communication for every audience and channel. Conveys the image and identity of the brand.
Key Skills for This Role
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Summary
Job Family Group Description - Communication & Marketing:
This Job Family Group includes jobs relating to all areas of communication for every audience and channel.
Conveys the image and identity of the brand.
Job Family Description - Communication, PR & Events:
Brings our luxury products onto the stage.
Builds a solid reputation for our brands through event organization, press relations and a robust online presence.
Builds and maintains positive relationships with internal and/or external stakeholders by developing messages that inform and engage various target audiences.
Speciality Description - Public Relations
Builds and maintains our company reputation through public relations activities.
Gives clear messages on our image internally and externally.
Job Description
As a PR Coordinator at Gucci, your role is to build strong relationships with media, influencers and regional celebrities.
Under the Management of the Communications Manager, you will have to deliver outstanding press & social coverage and be an excellent ambassador for the brand.
Key Accountabilities
- Planning of the shooting calendar & organization of photo/video shoots, native campaigns
- Negotiations for online & print visibility with key regional media across 6 markets (UAE, KSA, Qatar, Kuwait, Bahrain, South Africa)
- Management of local & international samples requests for photoshoots & dressings
- Media list management, regular meetings with key partners
- Press announcements preparation (press releases, new stores or pop-up shoots)
- Influencers & KOL relationships management – scouting, seeding campaigns, photoshoots, negotiations for coverage, talent mapping
- Regional celebrities’ relationships – international appearances, dressings, cover shoots
- Organization of press trip incl. logistics and validation from HQ
- Support with translations/ proof reading for paid social campaigns & press releases
- Sensitivity checks of global ad campaigns and assets as per regional/cultural markets specifics
- Orders of press samples for all categories (RTW, Accessories, Décor, etc.)
- Alignment with local merchandising to ensure all communications are consistent with regional assortment & priorities
- Samples movement tracking through Fashion GPS platform, look books creation. Gifts stock management
- Media monitoring and reporting to Global, regional HQ (print/online coverage, press activations, seeding campaigns)
- Competitor’s monitoring
- PR expenses management & tracking – contracts, payments follow-up, approvals, recording. Support during audit
- Market visits & organization of press days
Schedule
Full time
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