GTM Engineer, Growth Marketing

Mine the CRM, product usage data, and intent signals to identify net-new segments and expansion opportunities our team isn't currently marketing to

Build and maintain prospecting lists for SDR and paid media campaigns — segmented by vertical (mortgage, SMB, fintech), lifecycle stage, and behavioral signals

Map the customer base to identify accounts with low product adoption, high processing volume, or underutilized product lines — and build marketing audiences around them

Define and operationalize ICP scoring within HubSpot and SFDC so the team works the highest-signal accounts first

Build and maintain the systems that connect marketing activity to pipeline — from first touch through opportunity creation

Coordinate with Demand Gen, Customer Marketing and Product Marketing Managers to design and automate multi-channel campaign workflows that span email, paid, and SDR outreach, triggered by behavioral or firmographic signals

Partner with the digital and demand gen team to build account-level intent scoring and translate intent signals into active campaigns

Own the closed-loop attribution framework: connect ad platform data, campaign responses, and CRM opportunity data so we can prove what's working

Mine and enrich multichannel audiences to surface opportunities for high-intent, in-person events

Analyze product usage data (Heap, Snowflake) to identify which customers are underusing high-value products and build targeted expansion campaigns

Build playbooks and campaign triggers for cross-sell and upsell motions across mortgage, SMB and consumer lending verticals

Partner with Customer Marketing and Account Management to identify renewal risk signals and build retention-focused campaign audiences

Develop a data model that links customer engagement metrics to revenue expansion potential, surfacing prioritized accounts for the team weekly

Build and maintain automation workflows in HubSpot and connected tools that reduce manual list-building and campaign setup time

Integrate data sources — CRM, product usage, intent platforms, ad platforms — into a unified view that the marketing team can act on

Document all systems, data definitions, and workflows so they are maintainable and scalable as the team grows

Evaluate and pilot AI and automation tools that accelerate campaign execution without sacrificing targeting precision

Define KPIs for each audience type and campaign motion: match rates, engagement rates, pipeline influenced, expansion revenue attributed

Build dashboards that give the VP Growth Marketing a real-time view of funnel performance, audience quality, and campaign ROI

Run structured experiments — A/B audience tests, message tests, channel tests — and produce fast, defensible readouts

4+ years in a B2B sales, marketing or revenue operations role at a fast-paced SaaS or fintech company — you understand how deals get done and how marketing influences them

Hands-on experience with HubSpot and SFDC (or comparable CRM/MAP) — building lists, workflows, and reports, not just reading them

Strong SQL and Snowflake proficiency — you can query a database to answer your own questions without waiting on a data team

Demonstrated ability to connect marketing activity to pipeline or revenue outcomes — you've built attribution models or closed-loop reports before

Experience working with product usage or behavioral data to inform marketing decisions

Analytical by default: you form a hypothesis, build the query, test it, and act on the result

Experience in mortgage tech, fintech, or lending SaaS — you understand the buyer (lender/underwriter/ops leader) and the buying process

Familiarity with intent data platforms (e.g., 6sense, Bombora, ZoomInfo, etc.) and GA4 and how to operationalize signals into campaign audiences

Experience with data enrichment tools (e.g., Clay, Clearbit or similar) for account and contact enrichment

Familiarity with Heap or comparable product analytics tools

Python or JavaScript for building lightweight automation scripts and handling API calls

Comfort working with AI tools, including Claude, to accelerate research, segmentation and workflow automation

A builder. You don't wait for someone to hand you a list — you go find the data and make one.

Commercially minded. You measure your work in pipeline and revenue, not activity metrics.

Precise. You check your own work before you ship it to the team.

Fast and pragmatic. You know when a 80% answer delivered today beats a perfect answer delivered in three weeks.

Life at Ocrolus

We’re a team of builders, thinkers, and problem solvers who care deeply about our mission — and each other. As a fast-growing, remote-first company, we offer an environment where you can grow your skills, take ownership of your work, and make a meaningful impact.

Our culture is grounded in four core values: Empathy – Understand and serve with compassion Curiosity – Explore new ideas and question the status quo Humility – Listen, be grounded, and remain open-minded Ownership – Love what you do, work hard, and deliver excellence

We believe diverse perspectives drive better outcomes. That’s why we’re committed to fostering an inclusive workplace where everyone has a seat at the table, regardless of race, gender, gender identity, age, disability, national origin, or any other protected characteristic.

We look forward to building the future of lending together.