Growth Strategy Director & GM — Cloud Kitchen
Role Overview
Entrepreneurial Growth Strategy Director and General Manager leading the next stage of growth across the UAE.
Combines commercial strategy, operational leadership, and accountability for business performance.
Works with founders to grow revenue, improve profitability, and build systems to scale a multi-brand cloud kitchen business.
Key Skills for This Role
Full Job Posting
About Sweet Greens
Abu Dhabi-based food business combining healthy meal plans with virtual restaurant brands across several cuisines and product categories.
The Role
Entrepreneurial Growth Strategy Director and General Manager leading the next stage of growth across the UAE.
Combines commercial strategy, operational leadership, and accountability for business performance.
Works with founders to grow revenue, improve profitability, and build systems to scale a multi-brand cloud kitchen business.
Growth and General Management
- Develop growth across delivery, subscriptions, corporate catering, and partnerships; identify expansion opportunities and build business cases.
- Own P&L, forecasts, budgets, targets, and brand performance reviews.
- Oversee daily kitchen operations, staffing, procurement, inventory, service standards, food safety, and compliance.
- Improve operating procedures, food quality, capacity, labour productivity, and purchasing efficiency.
Delivery, Brand, and People
- Lead aggregator relationships and optimize menus, pricing, promotions, visibility, advertising, and conversion.
- Reduce cancellations, delays, refunds, and complaints; grow direct ordering and repeat business.
- Collaborate on menu engineering, product launches, and concept development; assess item profitability and operational complexity.
- Recruit and develop teams, establish responsibilities and KPIs, conduct performance reviews, and report results, risks, and priorities to founders.
What We’re Looking For
- Significant leadership experience in cloud kitchens, restaurant groups, food delivery, or multi-unit F&B operations.
- Proven revenue growth and profitability record, with experience managing P&L, budgets, and unit economics.
- Strong knowledge of UAE delivery platforms and restaurant market dynamics.
- Experience scaling multiple brands or locations and implementing practical operating systems.
- Strong analytical, negotiation, and team leadership skills; hands-on ability to turn strategy into daily execution.
- Meal subscriptions, corporate catering, or direct-to-consumer food business experience is an advantage.
Success Measures
Profitable growth across brands and sales channels, stronger contribution margins, and control of food and labour costs.
Consistent food quality, reliable delivery, improved customer retention, clear team ownership, and a commercially sound UAE expansion roadmap.
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