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Growth Marketing Manager

Puck Enterprises
Manning, USA
Full-time
Manager · 5+ years experience
Onsite
Discovered 6 days ago
Salesforce

Full Job Posting

What You'll Do

  • The Growth Marketing Manager is out dedicated in-house marketing leader, turning company strategy into qualified pipeline, profitable mix, and measurable growth. You'll plan and direct marketing for all of our products and services, work hand in hand with Sales on priority markets and accounts, and manage the people, agencies, budget, and reporting needed to deliver the annual marketing plan.
  • Your day-to-day responsibilities will include:
  • Own the annual marketing strategy, operating plan, and budget in line with company growth and profitability goals.
  • Translate company revenue targets into market, segment, product, account, and campaign plans.
  • Meet weekly with Sales on priority products, strategic accounts, pipeline gaps, and market feedback.
  • Define lead qualification criteria and the Marketing-to-Sales handoff, tracking leads from first touch through close.
  • Lead market research, customer segmentation, competitive analysis, and voice-of-customer work to uncover growth opportunities.
  • Plan and execute integrated campaigns across digital, website, social media, email, print, video, PR, events, and demonstrations, tracking cost-per-lead and conversion by channel.
  • Coordinate promotions and product introductions with Sales and internal teams to maximize reach in target markets.
  • Oversee catalog, flyers, websites, videos, photography, and other sales materials, and track which ones help Sales win deals.
  • Maintain consistent branding, messaging, and quality across all media, reviewing and approving materials before publication.
  • Manage the marketing team, outside agencies, content and campaign calendars, and resources to meet financial and operational goals.
  • Monitor marketing-sourced pipeline, campaign return, budget performance, and forecast accuracy, and take corrective action when results are off plan.
  • Present concise performance reports, forecasts, risks, and recommendations to the leadership team.
  • Provide product and market expertise and contribute to the company business plan.
  • Ensure marketing communications follow applicable legal, copyright, privacy, advertising, and postal requirements.
  • Other duties as assigned.
  • What We're Looking For
  • Competencies:
  • Strategic marketing and growth planning
  • Commercial and financial acumen
  • Sales and marketing alignment
  • Market research, segmentation, and voice-of-customer capability
  • Campaign planning, measurement, and attribution
  • Budget management and forecasting discipline
  • Leadership, coaching, and resource management
  • Communication proficiency (verbal, written, presentation, and executive-level)
  • Organizational skills, initiative, teamwork, creativity, and problem solving
  • Experience in Adobe Creative Suite
  • Proficient in photography, videography, and photo/video editing
  • Required Education & Experience:
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • At least five years of progressive experience in marketing, sales and marketing, demand generation, or a related commercial field.
  • Demonstrated experience planning and executing marketing programs, managing budgets, and reporting measurable business results.
  • Experience leading team members, agencies, vendors, or cross-functional programs.
  • Preferred Education & Experience
  • Experience managing websites, social media, email marketing, and multiple media types
  • WordPress, WooCommerce, SEO, marketing analytics, and campaign attribution experience
  • Experience with a CRM or marketing automation platform (e.g., HubSpot, Salesforce) for pipeline tracking
  • Photography, videography, and video editing experience
  • Experience in manufacturing, agriculture, industrial, fire, military, or other relevant markets.
  • Supervisory Responsibility
  • This position has supervisory responsibilities. You will lead the Marketing department, including work direction, coaching, performance management, staffing recommendations, hiring, and termination decisions in accordance with company policy.
  • Physical Requirements
  • This is primarily a sedentary role in a professional office environment. Team members must be able to:
  • Sit for extended periods and work on a computer throughout the day
  • Occasionally stand, walk, bend and move throughout the facility
  • Occasionally lift files and office products up to 10lbs
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Qualifications

  • Strategic marketing and growth planning
  • Commercial and financial acumen
  • Sales and marketing alignment
  • Market research, segmentation, and voice-of-customer capability
  • Campaign planning, measurement, and attribution
  • Budget management and forecasting discipline
  • Leadership, coaching, and resource management
  • Communication proficiency (verbal, written, presentation, and executive-level)
  • Organizational skills, initiative, teamwork, creativity, and problem solving
  • Experience in Adobe Creative Suite
  • Proficient in photography, videography, and photo/video editing
  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • At least five years of progressive experience in marketing, sales and marketing, demand generation, or a related commercial field.
  • Demonstrated experience planning and executing marketing programs, managing budgets, and reporting measurable business results.
  • Experience leading team members, agencies, vendors, or cross-functional programs.
  • Experience managing websites, social media, email marketing, and multiple media types
  • WordPress, WooCommerce, SEO, marketing analytics, and campaign attribution experience
  • Experience with a CRM or marketing automation platform (e.g., HubSpot, Salesforce) for pipeline tracking
  • Photography, videography, and video editing experience
  • Experience in manufacturing, agriculture, industrial, fire, military, or other relevant markets.
  • Supervisory Responsibility
  • This position has supervisory responsibilities. You will lead the Marketing department, including work direction, coaching, performance management, staffing recommendations, hiring, and termination decisions in accordance with company policy.
  • Physical Requirements
  • Sit for extended periods and work on a computer throughout the day
  • Occasionally stand, walk, bend and move throughout the facility
  • Occasionally lift files and office products up to 10lbs
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Work Environment
  • This role operates primarily in a professional office environment and routinely uses standard office equipment. Frequent visits to areas throughout the facility, including manufacturing areas where noise levels can be loud and appropriate personal protective equipment may be required, are part of the job.
  • Travel
  • Occasional travel is expected for industry events, customer visits, demonstrations, conferences, agency meetings, or team activities.
  • Relocation
  • At this time, relocation assistance is not available for this position. We encourage candidates within a commutable distance of Manning, IA or those willing to relocate independently to apply.
  • What Puck Offers You
  • We believe our team members deserve a benefits package as strong as the products we build. Full-time team members are eligible for benefits beginning the first of the month following 60 days of employment.
  • Health & Wellness
  • Medical insurance through Wellmark Blue Cross Blue Shield — choice of $2,000 PPO or High Deductible Health Plan (HDHP)
  • Employee-only medical premium starting at $120/month
  • Free Doctor on Demand virtual visits (covered at 100% on both plans)
  • Dental insurance through Delta Dental of Iowa
  • Vision insurance through Delta Vision
  • Health Savings Account (HSA) — eligible with HDHP enrollment
  • Flexible Spending Accounts (FSA) — Health Care, Limited Purpose, and Dependent Care options
  • Financial Protection
  • Company-paid Basic Life & AD&D Insurance (1x annual earnings up to $50,000)
  • Voluntary Supplemental Life Insurance for employee, spouse, and dependents
  • Voluntary Short-Term Disability — replaces up to 60% of income (up to $1,500/week)
  • Voluntary Long-Term Disability — replaces up to 60% of income (up to $7,500/month)
  • Voluntary Accident, Critical Illness, and Hospital Indemnity Insurance through Mutual of Omaha
  • 401(k) retirement plan
  • Support & Well-Being
  • Employee Assistance Program (EAP) through Mutual of Omaha — free, confidential support for emotional, legal, financial, and personal well-being available 24/7/365
  • Equal Employment Opportunity
  • Puck provides equal employment opportunities (EEO) to all team members and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. Puck complies with applicable federal, state, and local laws governing nondiscrimination in employment in every location in which the company has facilities. Puck expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.
  • Ready to Join the Team?
  • Email: [email protected] Phone: 712-655-9200
  • Puck | Built to Lead.

Preferred Qualifications

  • Preferred Education & Experience

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