Growth Marketing Manager

Overview

Performance Marketing & Paid Acquisition

• Own and manage paid acquisition campaigns across Google Ads, Meta Ads, TikTok Ads, Snapchat Ads, and other relevant GCC-focused platforms.
• Build and optimize campaigns targeting property owners, contractors, and service providers.
• Manage Google Search campaigns, Performance Max campaigns, app campaigns, retargeting campaigns, and lookalike audience campaigns.
• Monitor campaign performance and continuously optimize CAC, CPL, ROAS, conversion rates, and retention metrics.

SEO & GEO Growth

• Drive SEO growth across marketplace, location-based, and service-related search terms.
• Improve organic visibility and ranking performance across search engines.
• Support GEO (Generative Engine Optimization) initiatives to improve discoverability across AI search platforms including ChatGPT, Gemini, and Perplexity.
• Identify high-intent keyword opportunities and content gaps.

App Growth & Funnel Optimization

• Execute app install and app engagement campaigns.
• Improve acquisition funnels across web and mobile platforms.
• Analyze user journeys and identify conversion drop-off points.
• Work closely with product and operations teams to improve conversion rates, engagement, retention, and marketplace liquidity.

Tracking, Analytics & Reporting

• Build and manage Google Tag Manager structures and tracking frameworks.
• Ensure accurate attribution and conversion tracking across campaigns.
• Develop weekly and monthly growth reports with actionable insights and recommendations.
• Analyze funnel performance, marketplace balance, acquisition efficiency, and campaign effectiveness.
• Test new creative angles, landing pages, offers, audience segments, and acquisition channels.

Content & Collaboration

• Support development of Arabic and English campaign messaging, landing pages, ad copy, and creative briefs.
• Coordinate with internal stakeholders including Product, Operations, Sales, and Customer Support teams.
• Work closely with designers and content teams to improve campaign performance and user engagement.

Qualifications & Experience

• Bachelor's Degree in Marketing, Business, Digital Media, Communications, or related disciplines.
• Minimum 5 years of experience in Growth Marketing, Performance Marketing, Digital Acquisition, or App Growth.
• Strong hands-on experience managing Google Ads, Meta Ads Manager, TikTok Ads, and Snapchat Ads.
• Proven experience with SEO, organic acquisition, app marketing, and conversion optimization.
• Experience implementing and managing Google Tag Manager and tracking structures.
• Experience working within two-sided marketplaces, e-commerce, proptech, home services, real estate platforms, or GCC-focused digital businesses is highly preferred.
• Fluent in English and Arabic.
• GCC Arabic dialect understanding is strongly preferred.

Key Skills & Competencies

• Strong analytical and performance marketing capabilities.
• Deep understanding of marketplace growth dynamics and acquisition strategy.
• Experience balancing supply-demand acquisition strategies within marketplace environments.
• Strong knowledge of CAC optimization, marketplace liquidity, retention funnels, and attribution tracking.
• Excellent reporting, analytical, and presentation skills.
• Strong understanding of GCC audience behavior and digital trends.
• Ability to work independently in a fast-paced startup environment.
• Strong execution mindset with attention to detail.
• Data-driven decision-making capability.
• Strong problem-solving and experimentation mindset.

Preferred Experience

• UAE/GCC real estate or proptech experience.
• Experience in renovation, fit-out, maintenance, or home services industries.
• Arabic copywriting experience for GCC audiences.
• Experience with CRM and lifecycle marketing platforms such as HubSpot, Klaviyo, MoEngage, or similar tools.
• Experience scaling both web and app acquisition funnels.
• Strong understanding of high-intent lead generation and trust-based service marketplaces.