Growth Marketing Consultant Job

Role Purpose

Key Accountabilities & Activities

• Growth Marketing Strategy & Execution

• Develop and execute growth marketing strategies aligned with business, product, and customer growth objectives.
• Identify growth opportunities across marketing channels, customer segments, and B2B digital product markets.
• Plan and manage marketing initiatives aimed at improving customer acquisition, engagement, and business growth.

• Demand Generation & Customer Acquisition

• Design and execute demand generation campaigns to attract and acquire qualified B2B customers.
• Manage marketing activities across digital channels, including paid, owned, and earned channels.
• Collaborate with sales teams to improve lead quality, funnel progression, and customer conversion outcomes.

• Marketing Funnel Optimization

• Analyze customer journeys to identify opportunities for improving conversion rates across key funnel stages.
• Develop and execute initiatives to optimize awareness, consideration, conversion, and engagement stages.
• Conduct marketing experiments and measure the impact of growth initiatives on funnel performance.

• Marketing Analytics & Performance Management

• Monitor and analyze marketing performance metrics, campaign effectiveness, and growth KPIs.
• Develop reports and dashboards to track marketing performance and provide actionable business insights.
• Translate data analysis into recommendations to improve marketing performance, ROI, and decision-making.

• Content & Campaign Development

• Support the development of marketing campaigns, messaging, and content strategies targeting B2B audiences.
• Collaborate with internal teams to ensure consistency of marketing communication, positioning, and brand messaging.
• Support product launches and go-to-market activities through effective marketing plans and campaign execution.

• Stakeholder Communication & Presentations

• Prepare high-quality presentations, reports, and executive updates highlighting growth performance, insights, and recommendations.
• Present marketing initiatives, campaign results, and growth opportunities to relevant stakeholders.
• Develop clear, data-driven narratives to support business decisions and stakeholder alignment.

• Customer Engagement & Channel Performance

• Monitor customer engagement and adoption metrics to identify opportunities for improving marketing effectiveness.
• Evaluate performance across acquisition channels and recommend improvements to enhance reach, engagement, and conversion.
• Support initiatives that improve marketing-generated pipeline, lead conversion rates, and customer acquisition efficiency.

• Growth Performance Improvement

• Track key growth indicators, including qualified leads, conversion rates, customer acquisition cost, campaign ROI, and funnel improvement.
• Identify performance gaps and recommend actions to enhance demand generation, marketing efficiency, and campaign outcomes.
• Coordinate with relevant internal stakeholders to implement improvement actions and support growth marketing objectives.

• Policies, Processes & Procedures

• Follow all relevant departmental policies, processes, standard operating procedures, and instructions so that work is carried out in a controlled and consistent manner.
• Comply with all relevant safety, quality, and environmental management policies, procedures, and controls to ensure a healthy and safe work environment.
• Information Security
• Comply with all relevant information security practices and standards to ensure data integrity and confidentiality.

Job Specifications

Professional Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Years and Nature of

Experience

• 4-6 years of experience in Growth Marketing, Digital Marketing, Demand Generation, or related roles.
• Experience working in B2B environments, preferably within technology companies, SaaS, or digital platforms.
• Proven experience in managing marketing campaigns and optimizing customer acquisition channels.
• Strong understanding of marketing funnels, customer journeys, and conversion optimization.
• Experience in analyzing marketing data and generating actionable insights.
• Strong presentation skills with the ability to create and deliver professional business presentations.

Version Tracking