Growth Marketing & Brand Manager (Global Mobility & Citizenship)
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About the Role
CitizenShip & Co is a disruptive global mobility and citizenship advisory firm headquartered in Dubai. Built on the core pillar of radical transparency, we break down the opaque barriers of the investment migration industry.
Key Skills for This Role
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Overview
- CitizenShip & Co is a disruptive global mobility and citizenship advisory firm headquartered in Dubai.
- Built on the core pillar of
- radical transparency
- , we break down the opaque barriers of the investment migration industry.
- We specialize in helping clients secure powerful second passports and residencies through world-class programs, including
- Turkey, the Caribbean (Antigua, Dominica, Grenada, St.
- Lucia, St.
- Kitts), and beyond
- .
- Operating out of our beautiful corporate office in
Grosvenor Business Tower, TECOM
, we are looking for a creative powerhouse to design our premium visual universe and explode our organic reach across global markets.
The Role
You will wear two critical hats from day one:
1. **The Brand Architect
Establish our corporate Brand Guidelines (color palettes, typography, motion graphic templates) to ensure we look like an elite, trustworthy global brand.
2. **The Growth Hacker
Take our core offerings—like Turkish real estate routes and Caribbean fund options—and translate them into high-hook, short-form vertical videos (Reels, Shorts, TikToks) designed to hit millions of views.
Core Responsibilities
- **Establish Brand Identity:**
- Create the official CitizenShip & Co Brand Guidelines.
- Build sleek, repeatable asset templates so all our media outputs look premium.
- **End-to-End Content Production:**
- Conceptualize, script, shoot, and edit high-retention short-form videos.
- Turn complex passport programs, global tax structures, and international residency hacks into addictive digital content.
- **Program-Specific Campaigning:**
- Create educational and entertaining content that breaks down the raw facts, timelines, and real costs of getting a passport in Turkey ($400k+ real estate) or the Caribbean ($200k+), using our trademark approach of radical transparency.
- **In-Office Production:**
- Direct and shoot high-quality, professional video content right here in our TECOM office, setting up clean lighting, audio, and framing for the founders.
Requirements
- Proven experience building or completely refreshing a professional brand's visual identity from scratch (portfolio required).
- Expert-level vertical video editing (Premiere Pro, After Effects, or CapCut) with advanced text animations and excellent audio design.
- Deep understanding of social media algorithms, viewer retention, and consumer psychology—ideally within premium real estate, luxury hospitality, fintech, or wealth management.
- Based in Dubai and able to work full-time on-site/hybrid from our TECOM office.
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