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Growth Manager (Product App)

Happy Healthy Wealthy Legacy
Dubai, UAE
Full time
Management
AED 11,111 - AED 14,815
2 months ago
growth marketinggrowth hackinguser acquisitionconversion optimizationA/B testingproduct growth
Free

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growth marketinggrowth hackinguser acquisition
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Overview

  • We are looking for a hands-on Growth Manager to lead the launch and scale of our new premium social networking and drive user migration from our old app.
  • This role is execution-focused.
  • You will work directly with the CEO and product team to build growth systems, optimize funnels, and turn an existing user base into an active, monetized community.
  • This is not a “run ads” role.
  • This is a build, test, launch, scale role.
  • _Core Responsibilities_
  • Define and execute the growth roadmap for our app
  • Drive acquisition, activation, retention, and monetization
  • Prioritize highest-impact initiatives across product and marketing

2. Lead User Migration (Critical)

  • Own the migration strategy from our previous app to the new app
  • Design incentives, funnels, and product experiences to drive conversion
  • Work with engineering to ensure seamless onboarding and data flow

3. Product-Led Growth

  • Partner closely with Product and Engineering teams
  • Improve onboarding, UX, and conversion flows
  • Drive experimentation (A/B testing, feature launches, pricing tests)

4. Lifecycle & Retention

  • Build and optimize CRM systems:
  • Email
  • Push notifications
  • In-app messaging
  • Increase engagement, repeat purchases, and long-term retention

5. Monetization & Revenue Growth

  • Optimize pricing, packages, and subscription models
  • Increase ARPU and LTV
  • Identify new revenue opportunities within the platform

6. Data & Analytics

  • Define and track key metrics:
  • Activation rate

• Retention (Day1, D7, D30)

  • Conversion rate
  • CAC vs LTV
  • Build dashboards and reporting systems
  • Drive decisions based on data, not assumptions

Skills

  • _Requirements_
  • _Must-Have_
  • 3–7 years experience in growth / product / startup roles
  • Experience in mobile apps, marketplaces, social networking apps, or subscription products
  • Strong understanding of: Retention and lifecycle marketing
  • Hands-on with tools (Mixpanel, Amplitude, Firebase, etc.)
  • Able to work with engineers and designers directly
  • _Nice-to-Have_
  • Experience launching a new product or feature from 0 → traction
  • Experience with user migration or reactivation campaigns
  • Hands-on. Not just strategy
  • Moves fast and executes under ambiguity
  • Data-driven decision maker
  • Strong problem solver (especially in messy situations like migration)

_What Success Looks Like (First 90 Days)_

  • Successful launch of app
  • Clear migration funnel from old app established
  • Measurable increase in:
  • Activated users
  • Paying users
  • Retention rates
  • Weekly growth experiments running consistently
  • Increase in Revenue by %

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