Growth Lead / Growth Manager (360° Marketing)

Role Overview

Experience

Marketing Strategy and Business Growth

• Develop and execute comprehensive marketing and growth strategies aligned with business objectives.
• Define annual, quarterly, and monthly marketing plans and growth targets.
• Identify new acquisition channels, partnership opportunities, and market expansion initiatives.
• Drive customer acquisition, retention, engagement, and revenue growth.
• Conduct market research, competitor analysis, and industry benchmarking.
• Collaborate with leadership teams to align marketing activities with business goals.

Digital Marketing Management

• Oversee paid advertising campaigns across Google, Meta, LinkedIn, YouTube, TikTok, and other relevant platforms.
• Manage SEO, content marketing, social media marketing, email marketing, and automation initiatives.
• Monitor lead generation performance and optimize customer acquisition funnels.
• Review campaign performance and implement data-driven optimization strategies.
• Coordinate with internal teams and external agencies to maximize campaign effectiveness.

Brand and Communication Management

• Develop and maintain brand positioning, messaging, and communication strategies.
• Ensure consistency across all marketing channels and customer touchpoints.
• Oversee content strategy, PR initiatives, media relations, and thought leadership activities.
• Support website enhancements, landing page optimization, and brand awareness campaigns.
• Strengthen brand visibility within target markets and industry segments.

Event, Expo and On-Ground Marketing

• Plan and execute participation in industry expos, conferences, seminars, networking events, and sponsorship activities.
• Manage event logistics, booth planning, promotional materials, giveaways, and branding requirements.
• Represent the company at industry events and establish relationships with prospective clients and partners.
• Coordinate pre-event, during-event, and post-event marketing campaigns.
• Measure event ROI, lead generation performance, and business outcomes.
• Develop event calendars and identify strategic sponsorship opportunities.

Partnership and Business Development Support

• Identify and establish strategic partnerships with industry stakeholders.
• Support affiliate, introducing broker (IB), influencer, and referral partner acquisition initiatives.
• Collaborate with business development teams to improve lead conversion and client acquisition.
• Build relationships with media partners, event organizers, and industry associations.
• Explore co-marketing and joint venture opportunities to accelerate growth.

Team Leadership and Management

• Lead, mentor, and manage the marketing team.
• Assign responsibilities, define priorities, and monitor performance.
• Establish KPIs and accountability frameworks for team members.
• Conduct regular team reviews, coaching sessions, and performance evaluations.
• Support hiring, onboarding, and development of marketing personnel.
• Foster a high-performance culture focused on execution and results.

Reporting and Stakeholder Management

• Prepare weekly, monthly, and quarterly marketing performance reports.
• Present marketing performance, growth insights, and strategic recommendations to stakeholders.
• Track budget utilization and marketing ROI.
• Monitor campaign, event, partnership, and brand performance metrics.
• Develop executive dashboards and reporting frameworks.
• Forecast future marketing performance and growth opportunities.
• Ensure transparency, accountability, and alignment across all marketing initiatives.

Required Skills & Experience

• 5+ years of experience in Marketing, Growth, Brand, or Business Development roles.
• Proven experience leading marketing teams and managing cross-functional initiatives.
• Strong understanding of digital marketing, brand management, customer acquisition, and business growth strategies.
• Experience managing marketing budgets and performance reporting.
• Excellent leadership, communication, and stakeholder management skills.
• Strong analytical and decision-making capabilities.
• Ability to manage multiple projects and priorities simultaneously.
• Experience coordinating events, conferences, expos, and sponsorship activities.
• Strong commercial mindset with the ability to connect marketing activities to business outcomes.

Preferred Qualifications

• Experience within Forex, CFD, Prop Trading, FinTech, Crypto, or Financial Services industries.
• Existing network within the trading, brokerage, or financial services ecosystem.
• Experience managing global marketing campaigns and international events.
• Understanding of affiliate marketing, IB networks, partnerships, and client acquisition models.
• Familiarity with CRM, marketing automation, and reporting platforms.
• Applications from candidates outside the UAE will not be considered.

• Qualified Leads Generated

• Revenue Contribution from Marketing Activities
• Cost per Acquisition (CPA)

• Lead-to-Customer Conversion Rate

• Return on Marketing Investment (ROMI)

• Marketing Target Achievement

• Stakeholder Satisfaction

• Performance Marketing Team

• SEO Team
• Content Team

Full-Time

• **Experience Required:**