Growth Lead / Demand Generation Lead

About The Role

What You’ll Do

• Own demand generation strategy across Business Systems and Advisory.
• Build campaign plans by vertical and branch, including ERP, CRM/Salesforce, Notion, PMO/Advisory, and future branches as they mature.
• Define ICPs, buyer personas, target account segments, pain points, and conversion paths with Product / Vertical Marketing and Sales.
• Create monthly and quarterly campaign calendars tied to pipeline targets, SDR capacity, AE capacity, and launch priorities.
• Own inbound and assisted pipeline programs, including paid campaigns, email, webinars, events, partner campaigns, content campaigns, website conversion, and nurture.
• Partner with RevOps on attribution, routing, lead scoring, source tracking, funnel conversion, and pipeline reporting.
• Partner with SDR leadership so marketing campaigns translate into clean outbound plays, account lists, messaging, and meetings.
• Manage campaign budget, test plans, channel experiments, performance reviews, and ROI discipline.
• Build repeatable growth playbooks before adding more headcount or external agency spend.

What We’re Looking For

• B2B demand generation experience in SaaS, services, consulting, ERP/CRM, IT services, or complex B2B sales.
• Strong understanding of pipeline metrics, including MQL, SQL, SQO, CAC, conversion rates, win rates, source attribution, and pipeline coverage.
• Experience working closely with SDR and AE teams.
• Comfort operating hands-on across strategy, campaign briefs, reporting, landing pages, webinar execution, and testing.
• Strong commercial judgment and the ability to prioritize campaigns that create revenue, not vanity activity.
• Clear communication and confidence working with executives, sales leaders, RevOps, and branch leaders.
• Nice to Have
• Experience marketing ERP, CRM, Salesforce, Odoo, Notion, PMO/advisory, or digital transformation services.
• Experience building demand generation from early-stage or messy environments where systems are not yet perfect.
• Comfort using AI tools to accelerate research, campaign creation, personalization, reporting, and content production.

What Success Looks Like

• Qualified pipeline is created by branch and vertical.
• Campaign-sourced and campaign-influenced opportunities increase.
• SDR-accepted leads and meetings are created from campaign activity.
• Conversion rates improve from visitor/contact to meeting, meeting to opportunity, and opportunity to won revenue.
• Pipeline coverage improves against AE and branch targets.
• RevOps and leadership have a clean weekly campaign performance review rhythm.

In Your First 90 Days, You Will

• Audit current pipeline sources, CRM hygiene, messaging, website conversion, and campaign assets.
• Define campaign priorities for ERP, CRM/Salesforce, Notion, and PMO/Advisory.
• Launch the first 3-5 focused campaigns tied to SDR and AE capacity.
• Create weekly growth reporting with RevOps.
• Build the initial campaign operating cadence across planning, launch, measurement, and iteration.

About Outpace Professional Services