Growth (CRM) Specialist
Skills
About This Role
Job Responsibilites
- Own CRM scheduling management, performance evaluation, and strategy iteration, ensuring continuous growth in CRM-driven traffic and orders
- Plan and execute CRM strategies based on user insights,manage cross-team CRM calander, and regularly review performance and efficiency.
- Collaborate with product and R&D teams to build more CRM touchpoints, driving algorithmic optimization for user/scenario/benefit matching strategies.
- Partner with marketing teams to refine off-platform traffic evaluation metrics, co-build media strategies, and scale DAU and conversion efficiency from social media, KOLs, and performance marketing channels.
- Explore local off-platform traffic channels and innovate new initiatives/campaigns to attract user traffic.
Job Requirements
- 3–5 years of experience in CRM operations and traffic/growth operations for a consumer app or marketplace.
- Arabic Language is mandatory with the ability to independently craft marketing copy writings for the Gulf region.
- Strong data sensitivity with the ability to independently conduct data analysis and identify iteration points with dashboard support.
- Familiar with local off-platform traffic ecosystem (Snapchat, TikTok, local KOLs, etc.) with proven end-to-end media and campaign execution experience.
- Strong logical thinking with the ability to streamline workflows and establish SOPs.
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