Graphic Designer
Skills
About This Role
Digital Design
- Create digital assets including:
- Website banners and product visuals
Google Display Ad creatives
- Social media images aligned with platform specifications (LinkedIn, Meta, etc.)
- Email and newsletter graphics designed for performance and readability
- Digital sales collateral (PDF brochures, product sheets, case studies, pitch decks)
- Ensure assets follow SaaS-relevant considerations such as clarity, messaging hierarchy, and technical visual consistency.
Print Design
- Design and prepare print-ready materials including:
- Booth graphics, event roll-ups, signage, and posters
- Brochures, flyers, datasheets, and handouts
- Business cards, letterheads, packaging and promotional print items
- Prepare print outputs with correct bleeds, CMYK color profiles, sizing, and printer specifications.
General Responsibilities
- Maintain and apply brand guidelines consistently across all formats.
- Use AI tools (Midjourney, Adobe Firefly, DALL-E, Runway, Canva AI, etc.) for concept development, asset generation, and workflow efficiency.
- Manage and organize design files, templates, and reusable asset libraries.
- Work with internal teams to interpret briefs, provide drafts, revisions, and final deliverables.
- Adapt designs based on feedback or updated branding direction.
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