Google Ads Specialist
About This Role
Plan, execute, and manage Google Ads campaigns across Search, Display, YouTube, and Performance Max
Develop and implement performance marketing strategies aligned with business goals (leads, conversions, awareness)
Define campaign objectives and recommend funnel-based strategies
Conduct keyword research, audience targeting, and competitor analysis
Manage budgets and optimize campaigns to maximize ROI and lead quality
Monitor campaign performance and continuously optimize based on data insights
Create, test, and improve ad copies, creatives, and targeting through A/B testing
Set up and manage conversion tracking, Google Analytics, and tagging (Google Tag Manager)
Collaborate with design and content teams to improve ad creatives and messaging
Review landing pages and suggest improvements for conversion rate optimization
Coordinate with SEO, developers, and CRM teams for campaign alignment and integration
Ensure proper lead tracking and CRM workflow setup for lead nurturing
Prepare performance reports with insights and optimization recommendations
Stay updated with Google Ads trends, tools, and algorithm changes
Manage multiple campaigns simultaneously and meet deadlines
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