Google Ads - Performance & Campaigns

Isobar Sri Lanka is a leading digital experience and marketing agency specializing in creative strategy, digital transformation, customer engagement, and performance-driven marketing solutions.

Working with both local and international brands, Isobar helps businesses accelerate growth through data, technology, and innovative advertising strategies.

As part of our continued expansion, we are looking for talented performance marketers to support large-scale paid search and digital acquisition campaigns across multiple markets.

We are seeking a highly motivated Google Ads Media Buyer to manage, optimize, and scale paid advertising campaigns across Google's advertising ecosystem, including Search, Display, Performance Max, YouTube, and Demand Gen campaigns.

The ideal candidate will have hands-on experience with campaign optimization, keyword strategy, conversion tracking, audience targeting, and performance-focused scaling strategies.

Plan, launch, and optimize Google Ads campaigns across Search, Display, YouTube, Performance Max, and Demand Gen.

Scale campaigns while maintaining strong ROAS and acquisition efficiency.

Monitor and improve key performance indicators (KPIs), including CPA, CPL, CTR, CPC, CPM, conversion rates, and ROAS.

Conduct keyword research, audience analysis, and competitor assessments.

Implement and optimize conversion tracking using Google Tag Manager, GA4, and enhanced conversions.

Develop remarketing and customer acquisition strategies to improve campaign performance.

Perform A/B testing across ad copy, landing pages, bidding strategies, and audience segments.

Analyze campaign performance and provide actionable recommendations for growth.

Collaborate with creative, analytics, and marketing teams to maximize campaign effectiveness.

Prepare detailed performance reports and strategic insights for stakeholders.

Strong experience managing campaigns in Google Ads.

Proven success in scaling performance-driven advertising campaigns.

Solid understanding of Google Analytics 4 (GA4), Google Tag Manager (GTM), and conversion tracking.

Experience with Search, Display, YouTube, and Performance Max campaigns.

Strong knowledge of keyword strategy, bidding models, audience targeting, and attribution.

Experience with lead generation, ecommerce, or customer acquisition campaigns.

Strong analytical, reporting, and optimization skills.

Excellent communication and project management abilities.

Experience managing monthly advertising budgets ranging from $75,000 to $200,000+.

Google Ads certifications are highly preferred.

Experience working with agency clients or international brands.

Familiarity with CRM integrations and marketing automation platforms.

Strong understanding of landing page optimization and conversion rate optimization (CRO).

Contract Duration: 6 Months (extendable based on performance)

Monthly Compensation: USD $4,500 – $8,000

Performance Bonus: Available based on campaign growth and KPI achievement

Strong paid search and performance marketing background.

Demonstrated ability to scale campaigns while maintaining profitability.

Comfortable working in a fast-paced, KPI-driven environment.

Data-driven mindset with a focus on testing and optimization.

Experience working with international brands or agency clients is highly preferred.

Preference will be given to candidates currently based in Europe or working within European time zones.

We are primarily seeking candidates aligned with EU business hours and market operations.

Position: Google Ads Media Buyer – Performance & Campaigns