Google Ads Manager — Mobile App User Acquisition

You will be responsible for:

Increasing high-quality paid users.

Improving first-use activation from paid acquisition.

Improving paid-user retention and revenue.

Maintaining or reducing acquisition cost without sacrificing user quality .

Running meaningful experiments and generating evidence-backed learnings.

Use AI for speeding up insights generation, execution, creatives idea & generation

Scaling spend only when downstream performance supports it.

Developing and testing new creative, audience, messaging, country, and campaign hypotheses.

You should:

Have strong hands-on experience with Google Ads / Google App Campaigns .

Learn the product, users, use cases, countries, monetization, and customer journey before making major decisions.

Make decisions from data and evidence rather than assumptions or gut feeling .

Clearly define hypotheses, success metrics, guardrails, and stop-loss criteria before important experiments.

Explain not only what changed , but why it changed and what we learned .

Be comfortable being accountable for business outcomes, not merely campaign activity.

Experience with mobile apps, subscription products, Firebase/GA4, attribution, retention analysis, or Meta Ads is valuable.