Go-To-Market Data Analyst

About the role

What you'll do

• Analyze channel and campaign performance, lead generation, and performance marketing metrics.
• Build reporting that connects marketing activity to sales pipeline, revenue, and finance outcomes.
• Partner with Revenue Operations and Sales on funnel conversion, attribution, and forecasting.
• Analyze GTM budgets and spend with Finance; support annual planning and target setting.
• Scope stakeholder questions, identify data quality gaps, and communicate useful findings to technical and non-technical audiences.
• Work with the AI team on marketing data agents and with Data Engineering on marketing data architecture and source tables.

What you'll bring

• 3–5 years of analyst experience, ideally with marketing, sales, or revenue operations data.
• Working knowledge of lead generation, performance marketing, campaign attribution, funnel, and conversion metrics.
• Strong SQL skills, CRM schema knowledge, and experience with Tableau or an equivalent BI tool.
• Ability to work across departments, communicate with varied audiences, and handle ambiguity.

Preferred qualifications

• Salesforce is preferred; Google Ads or LinkedIn Ads familiarity is requested.
• Snowflake or a similar warehouse, marketing automation platforms, and B2B SaaS experience are nice to have.

Base salary

• The anticipated base salary range is CAD 120,000–150,000; the posting does not specify pay cadence.