Company Site
Global Integrated Marketing Program Manager
Armstrong Fluid Technology
Toronto, CAN
Manager · 7–10 years experience
Onsite
Discovered 2 weeks ago
Role Overview
The Integrated Marketing Program Manager plays a central role in shaping, connecting, and executing integrated marketing initiatives across campaigns, events, digital channels and Brand & Communications.
This individual brings a holistic marketing lens, driving consistency in how Armstrong shows up across all channels and touchpoints, with a strong focus on how campaigns, brand strategy and messaging come to life.
Full Job Posting
Key Responsibilities
- Integrated Marketing Strategy
- Translate Armstrong's brand and business priorities into integrated global marketing programs
- Develop cross-channel strategies that connect brand, digital, content, events, PR and regional activation
- Identify opportunities to connect initiatives and customer touchpoints that might otherwise operate independently
- Develop campaign briefs, audience strategies, messaging frameworks and activation plans
- Partner with Regional Marketing and Product Management to turn business priorities into customer-facing programs
- Establish the integrated marketing approach for major global initiatives and product launches, ensuring consistency across channels and regions
- Provide strategic direction to channel owners and execution teams, ensuring individual tactics contribute to the broader marketing objective
- Project Management and Delivery
- Lead multiple marketing programs and projects simultaneously across Brand & Communications initiatives
- Maintain timelines, track deliverables, and ensure deadlines are met
- Identify risks, gaps, or delays and proactively work with the team to resolve them
- Drive programs from strategy through execution, ensuring deliverables remain connected to the overall marketing objectives
- Campaign and Initiative Management
- Lead the integrated rollout of marketing campaigns across digital, content, PR and and event channels
- Coordinate asset development, approvals, and delivery in line with overall direction
- Identify opportunities to strengthen campaigns through additional channels, content, or customer touchpoints
- Marketing Coordination and cross functional alignment
- Develop the global event branding strategy, establishing how Armstrong's brand, campaigns, and messaging come to life across key events
- Help ensure alignment between campaign strategy and event messaging, materials, and overall experience
- Ensure alignment between campaign strategy and event execution, including messaging, content, materials, digital activation, and the overall customer experience
- Act as a strategic connector across Brand & Communications, Product Marketing, Regional Marketing, and Events and Design teams
- Marketing Performance and Lead Management
- Define lead capture and measurement for integrated marketing programs in partnership with Digital and Regional Marketing teams
- Ensure appropriate lead capture and CRM processes are incorporated into campaigns and events
- What We're Looking For
- 7-10 years of marketing experience, preferably in B2B or technical environments
- Strong understanding of marketing fundamentals — campaigns, messaging, brand, digital, events, customer journeys and channels
- Ability to translate business and brand priorities into actionable marketing strategies and programs
- Experience developing and delivering integrated, cross-channel marketing programs
- Proven ability to manage multiple complex projects simultaneously
- Highly organized with strong attention to detail and follow-through
- Comfortable working across teams and functions
- Key Traits
- Integrated thinker — sees how everything connects and identifies opportunities to bring initiatives together
- Strategic and execution-minded — able to develop the approach and drive it through delivery
- Proactive — identifies opportunities and issues and addresses them early
- Strong communicator — able to influence and bring together across teams
- Customer-focused — considers the complete customer experience rather than individual marketing tactics
- Why This Role Matters
- Marketing only works when it's connected. This role ensures Armstrong's campaigns, events, and communications work together to create a consistent and compelling customer experience — making the overall marketing effort more effective and impactful.
Qualifications
- 7-10 years of marketing experience, preferably in B2B or technical environments
- Strong understanding of marketing fundamentals — campaigns, messaging, brand, digital, events, customer journeys and channels
- Ability to translate business and brand priorities into actionable marketing strategies and programs
- Experience developing and delivering integrated, cross-channel marketing programs
- Proven ability to manage multiple complex projects simultaneously
- Highly organized with strong attention to detail and follow-through
- Comfortable working across teams and functions
- Key Traits
- Integrated thinker — sees how everything connects and identifies opportunities to bring initiatives together
- Strategic and execution-minded — able to develop the approach and drive it through delivery
- Proactive — identifies opportunities and issues and addresses them early
- Strong communicator — able to influence and bring together across teams
- Customer-focused — considers the complete customer experience rather than individual marketing tactics
- Why This Role Matters
- Marketing only works when it's connected. This role ensures Armstrong's campaigns, events, and communications work together to create a consistent and compelling customer experience — making the overall marketing effort more effective and impactful.
About Armstrong Fluid Technology
Specialty Trade Contractors (HVAC, Plumbing, Electrical)1254 employeesFounded 1934
Manufactures intelligent fluid-flow and HVAC solutions.
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