General Manager

Role overview

Team leadership

• Recruit, develop and retain colleagues across all areas of the club.
• Create accountability, engagement and high performance through coaching, development conversations and succession planning.
• Lead by example through visibility, professionalism and energy.

Commercial performance

• Own performance across memberships, retention, secondary spend and profitability.
• Grow memberships through strong sales leadership, monitor KPIs and identify improvement opportunities.
• Support local marketing and member acquisition initiatives and take ownership of revenue growth and commercial decisions.

Member experience and operations

• Create a welcoming, engaging and inclusive environment and maintain member experience standards.
• Drive member satisfaction, engagement and retention, leading by example on the gym floor and within the club.
• Oversee daily, weekly and monthly operational processes and maintain company standards.
• Maintain presentation, cleanliness and safety standards; deliver company initiatives and campaigns; and manage cost control and efficiency.

Compliance and safety

• Take responsibility for health, safety and regulatory compliance and ensure company policies and procedures are followed.
• Oversee pool plant operations where applicable and manage risks to maintain a safe environment for members and colleagues.

Essential requirements

• At least one year's management experience in fitness, leisure, hospitality or retail.
• Proven experience leading and developing successful teams, with commercial awareness and a track record of achieving business targets.
• Excellent communication and leadership skills; passion for customer experience; and ability to analyse performance data and drive improvements.
• Positive, resilient and solutions-focused mindset.
• Flexibility to work evenings, weekends and Bank Holidays when required.

Desirable qualifications and experience

• Fitness or leisure environment experience is desirable.
• A Level 2 Fitness Qualification is desirable.
• Understanding of membership sales, retention and club operations is desirable.
• Pool plant and Health & Safety experience is desirable.

Benefits and development

• Free Everlast Gyms membership and a 20% colleague discount across Frasers Group brands.
• Monthly recognition programmes, funded Level 3 and Level 5 Management & Leadership qualifications, and ongoing leadership, commercial and fitness product development.
• Opportunities to deliver personal training or group training sessions and progress within a growing national business.

About Everlast Gyms