General Manager
Role Overview
The General Manager (GM) serves as the senior leader of the dealership, overseeing all operational aspects including Sales, Service, Finance, Administration, and Customer Experience.
This role is responsible for driving performance, employee development, customer satisfaction, and profitability, while representing the company’s mission, values, and brand at the highest level.
The GM works closely with the VP of Sales and corporate leadership to ensure store excellence, growth, and compliance.
Key Skills for This Role
Full Job Posting
Strategic Leadership & Operations
Direct all store operations across departments including Sales, Finance, Service, Warranty, and Customer Care.
Set performance goals for the dealership and regularly monitor financial metrics such as profitability, expense control, and net revenue.
Collaborate with department managers to optimize staffing, scheduling, and workflow efficiency.
Team Management & Development
Recruit, train, coach, and retain high-performing staff across all departments.
Conduct regular performance reviews, set clear expectations, and build a culture of accountability and engagement.
Provide leadership development and succession planning to build future leaders within the dealership.
Customer Experience & Brand Stewardship
Ensure high levels of customer satisfaction and loyalty through effective processes and team behavior.
Personally handle escalated customer concerns and complaints, ensuring swift resolution and customer retention.
Represent and promote the company brand with professionalism, integrity, and consistency.
Financial Oversight
Monitor profit/loss (P&L) statements, budgets, and departmental financial performance.
Track and approve expenditures to ensure adherence to budget goals.
Partner with the VP of Sales and finance teams to improve cost-efficiency and revenue streams.
Marketing & Communication
Work with the marketing team to determine effective advertising strategies.
Stay informed on market trends, competitive landscape, and customer behaviors to adjust business plans accordingly.
Communicate consistently and transparently with store teams and corporate leadership regarding performance, risks, and opportunities.
Preferred Qualifications:
- High school diploma or equivalent required; bachelor’s degree preferred.
- 5+ years of multi-department dealership management experience, preferably at the GSM or GM level.
- RV industry experience highly preferred.
- Strong understanding of P&L management, financial statements, and budgeting.
- Working knowledge of DMS systems (e.g., Motility, CDK) and CRM platforms (e.g., VIN Solutions).
Core Competencies:
Leadership & Vision – Inspires and motivates others; sets clear goals and leads by example.
Customer Service – Responds to customer needs and concerns professionally and promptly.
People Development – Coaches team members, provides feedback, and supports long-term career growth.
Financial Acumen – Understands dealership financials, budgeting, and cost controls.
Technology Use – Utilizes technology to improve operations; adapts to new systems quickly.
Ethics & Integrity – Models professional behavior aligned with the company’s core values.
Problem Solving – Analyzes situations, identifies solutions, and resolves issues effectively.
Communication – Communicates clearly and persuasively with employees, leadership, and customers.
Physical Requirements:
- Must be able to stand or walk for extended periods throughout the day.
- Must be able to lift 10–25 lbs occasionally.
- Work may involve both office and dealership floor environments.
Benefits:
- Competitive base salary + performance-based incentives
- Health, dental, and vision insurance
- 401(k) with company match
- Paid time off and holidays
- Ongoing professional development and leadership training
- Join Our Growing Team! At Fun Town RV, we value our employees and provide opportunities for career advancement in an exciting, fast-growing industry. If you’re ready to be part of a company that values hard work and dedication, apply today!
- Fun Town RV is an Equal Opportunity Employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, protected veteran status, or disability status. Applicants must be authorized to work in the U.S. Drug screening, driving record, and background checks may be conducted prior to and during employment. Content of this ad and fulfillment of offers is sole responsibility of Fun Town RV.
About Fun Town RV
Texas-based recreational vehicle dealership and service chain.
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