General Manager – Qynda (E-Commerce Fitness Apparel, Remote-Based)

Overview

Commercial / Business Operations

Role Purpose

About Qynda

1. Business & Revenue Growth

• Own full P&L responsibility and revenue targets
• Develop and execute growth strategy across markets (GCC focus)
• Identify new revenue streams (B2B, partnerships, influencers, marketplaces)
• Drive customer acquisition, retention, and lifetime value (LTV)

2. E-Commerce & Digital Performance

• Oversee website performance, UX, and conversion optimization
• Lead paid media strategy across:

• Meta Ads Manager

• Google Ads
• TikTok Ads
• Improve KPIs:
• Conversion Rate
• ROAS

• Average Order Value (AOV)

• Ensure strong funnel performance from traffic → conversion

3. Brand & Marketing Strategy

• Define and strengthen Qynda’s brand positioning in fitness & athleisure
• Lead content, influencer marketing, and social media strategy
• Ensure consistent brand voice, storytelling, and visual identity
• Drive campaigns aligned with product launches and seasonal trends

4. Product & Merchandising

• Work closely on:
• Product selection
• Pricing strategy
• Inventory planning
• Ensure alignment between customer demand, trends, and product pipeline
• Optimize product mix to maximize margin and sell-through

5. Operations & Supply Chain

• Oversee end-to-end operations:
• Inventory management
• Warehousing & fulfillment
• Vendor management
• Reduce stockouts and overstock situations
• Improve delivery timelines and customer experience

6. Team Leadership (Remote Environment)

• Build and manage cross-functional remote teams:
• Marketing
• Creative
• Operations
• Customer support
• Set clear KPIs, accountability structures, and performance tracking
• Drive a high-performance, ownership-driven culture

Key KPIs / Success Metrics

• Revenue growth (%)

• ROAS & Customer Acquisition Cost (CAC)

• Conversion rate & AOV
• Inventory turnover & sell-through rate
• Customer retention & repeat purchase rate
• Order fulfillment timelines & customer satisfaction

Business & Strategic

• Strong commercial acumen with P&L ownership experience
• Ability to scale D2C / e-commerce brands

Digital & Performance Marketing

• Deep understanding of paid ads, funnels, and analytics
• Hands-on or strategic experience with performance marketing

Operational Excellence

• Experience in managing supply chain and inventory
• Strong process optimization mindset

Leadership

• Proven ability to manage remote teams
• Strong decision-making and accountability

& Qualifications

• 7–12+ years of experience in:
• E-commerce / D2C brands
• Apparel / fashion / fitness wear (preferred)
• Prior experience as GM / Business Head / E-commerce Head
• Proven track record of scaling revenue and improving profitability

Working Model

• Fully remote role
• Flexibility to work across GCC time zones
• Periodic travel (if required) for vendor or strategic meetings