General Manager - Optical
Full Job Posting
What You’ll Do
- Oversee all daily store operations, including staffing, inventory management, bookkeeping, planning, and enforcing company policies.
- Lead, train, and develop associates through consistent coaching, feedback, and growth opportunities.
- Monitor store performance and guide associates to deliver outstanding customer and patient experiences from start to finish.
- Partner with the Doctor to ensure every patient receives the highest level of care.
- Conduct store audits and uphold quality, merchandising, and service standards.
- Maintain open communication with the District Manager and provide accurate reporting.
- Ensure the store and facility meet all corporate and safety standards.
- Additional Responsibilities
- Execute marketing, merchandising, and promotional initiatives according to brand standards.
- Manage budgets, supplies, and inventory to meet financial goals.
- Recruit, hire, and retain top talent, creating schedules based on business needs and store traffic.
- Lead by example — coaching your team toward sales and service excellence.
- Provide clear, timely feedback and performance evaluations, while addressing issues proactively.
- Ensure compliance with company policies and maintain accurate associate files and records.
- In some locations, state laws require certain responsibilities to be performed by individuals with specific licenses or credentials. Job duties and work practices may vary to meet these requirements.
- We reward hard work with competitive pay, bonus opportunities, and a benefits package to support you and your family now and in the future.
Qualifications
- 5+ years of retail experience. Supervising experience preferred.
- Knowledge of the optical industry is preferred.
- Bachelor’s degree or equivalent experience preferred.
- Proven ability to lead, coach, and build strong associate relationships.
- Strong communication, organization, and problem-solving skills
- Passion for providing exceptional customer service and driving sales.
- Solid understanding of store operations and business performance.
About National Vision
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