General Manager - Culture and Heritage Program

Key Responsibilities

• Ensure delivery of high-quality cultural programming aligned with national heritage objectives.
• Oversee development and execution of the cultural program calendar.
• Maintain a strong understanding of cultural programming as a core driver of visitor engagement and financial performance.
• Provide direction and oversight to ensure programming is aligned with commercial objectives and overall asset success.
• Ensure programming drives visitor engagement and supports asset performance.

Financial Performance & Commercial Delivery

• Own full P&L accountability.
• Oversee revenue generation across sponsorships, retail, F&B, and ticketing.
• Ensure robust budgeting, forecasting, and performance tracking.

Pre-Opening / Readiness Phase

• Lead readiness for opening, including recruitment of the OpCo team, development of policies and procedures, systems implementation, and staff training.
• Develop and mobilize the full OpCo organizational structure, including senior leadership across key functions (finance, IT, programming, marketing, operations, etc.).
• Ensure delivery of an operating model and organization capable of managing the culture and heritage asset by planned opening.
• Coordinate and manage stakeholder engagement to ensure alignment and readiness for opening.
• Liaise with development and delivery teams to ensure asset readiness across infrastructure, systems, and operational requirements.

Operational Phase (Post-Opening)

• Oversee day-to-day operations and ensure delivery of the approved operational and financial plans.
• Manage operational budgets, staff performance, and resource allocation.
• Oversee government relations, commercial performance, and stakeholder management.
• Ensure continued readiness across logistics, infrastructure, and guest experience.
• Drive operational efficiency, service quality, and continuous improvement.

Stakeholder & Governance Management

• Manage engagement with government entities, cultural institutions, and strategic partners.
• Interface with the Asset Management team for strategy and performance alignment.
• Ensure compliance with Qiddiya Group governance frameworks.
• Coordinate with centralized corporate functions.

Organizational Leadership

• Lead functional teams and ensure clear governance, accountability, and performance management.
• Build, mentor, and develop high-performing leadership and operations teams.

Key Success Metrics

• Visitor satisfaction, spend optimization, and visitation levels.
• Cultural programs effectively aligned to deliver financial performance.
• Revenue performance against approved operating budgets.
• Effective stakeholder and government relations.
• Operational excellence appropriate for a world-class cultural and heritage destination.
• Successful delivery of the OpCo team in readiness for opening.
• Strong people leadership, capability building, and staff development.

• Strong leadership and organizational management capability.
• Proven experience in P&L ownership and financial management.
• Excellent stakeholder and government relations management.
• Experience operating within matrix organizations.
• Sound judgment and decision-making under pressure.
• Experience in cultural commercialization and destination management.
• Prior management of a major cultural or heritage precinct with significant visitation and multiple assets.