General Counsel

About This Role

Position: General Counsel (Must have significant overlap with EMEA time zones)

Compensation: Up to USD $220,000 per annum + up to 10% Monthly Performance Bonus

Total Annual Package: Up to USD $246,800 + Comprehensive Benefits

Location: Remote (Global)

Role Overview

We're seeking a sharp, proactive and a US bar holder General Counsel to strengthen our in-house legal function across three distinct workstreams: a Top 5 direct-to-consumer e-commerce brand, a family office deploying capital into hedge funds, and cross-border legal structuring across multiple international jurisdictions. You'll report directly to the CEO, manage outside counsel relationships across your domains, and own key legal surfaces across the business from FTC compliance and consumer protection to fund subscriptions, custody protocols, and cross-border asset structuring. This is not a support role. You'll own critical legal domains that require dedicated senior focus.

The Career Accelerator

You'll compress 3 years of senior legal leadership mastery into 1. Most in-house counsel spend their careers siloed in one domain but you'll operate simultaneously across DTC e-commerce regulatory compliance, hedge fund subscription and custody documentation, and multi-jurisdictional legal structuring from day one. Within your first 90 days, you'll independently identify at least five material legal risks no one assigned you to find within your designated workstreams. You'll deliver monthly legal exposure audits directly to the CEO, run quarterly compliance sweeps across all consumer-facing surfaces, and negotiate LP terms alongside fund documentation reviews, building the kind of cross-domain legal instinct that takes others a decade in fragmented roles. This pace energises impatient high-performers. It exhausts clock-watchers. If you get frustrated when you're not learning fast enough, you'll thrive here.

What Is In It For You:

This isn't just another legal role. This is your chance to become a true industry architect.

1. Own Three Distinct Legal Domains: You won't draft contracts in a queue. You'll architect dedicated legal infrastructure across DTC regulatory compliance, fund documentation, and cross-border structuring. You'll audit checkout flows against FTC guidelines, negotiate hedge fund side letters and coordinate cross-border asset protection structuring. Most General Counsels get one domain. You get three, with direct CEO reporting and zero bureaucratic layers between your judgment and execution.

2. Join the Elite Organization and Partner with the 1%:

🏆 Top 5 Mattress Brand in US with Over $1 Billion USD in Sales

🌍 Great Place to Work Certified

💡 Work with Forbes Council Member CEO.

Gain firsthand exposure to strategic decisions and high-velocity execution that drives a global brand.

3. Embrace Radical Flexibility: Work from anywhere in the world with meaningful time zone overlap with the Middle East and Europe. Structure your environment around your best thinking, whether that's a home office, a co-working space, or wherever you do your sharpest work. Your output is your credential, not your location.

4. Build a Proactive Legal Practice, Not a Reactive One: Most in-house roles are ticket queues. You wait for problems to arrive. Here, you'll deliver Monthly Legal Exposure Audits, run Quarterly Compliance Sweeps, and conduct Quarterly Fund Documentation Reviews as standard operating rhythm. You'll be measured on risks you catch before they materialize, not fires you put out after. This is legal leadership as offense, not defense.

What You'll Need:

• JD from an accredited law school; barred in at least one U.S. jurisdiction
• 5 to 10 years of legal experience, ideally a mix of law firm and in-house roles
• Demonstrated ability to manage multiple outside counsel relationships simultaneously
• Comfort operating with high autonomy and minimal oversight across your assigned domains
• AI fluency: actively uses AI tools (Claude, ChatGPT, or equivalent) for legal research, drafting, and risk identification. This will be tested during the interview process
• Proven track record of proactively identifying legal risks that were not assigned
• Comfort working across multiple international jurisdictions and coordinating cross-border legal work
• Independent judgment: you act on what you see, not what you're told to look at

Good-to-Have:

• Background in corporate/commercial law at a mid-market or BigLaw firm before transitioning in-house
• Exposure to fund finance, LP agreements, or NAV-based lending
• Familiarity with consumer protection law (FTC, state-level statutes) or DTC e-commerce regulatory environment
• Experience supporting corporate transactions or due diligence processes
• High-net-worth or family office client experience

The Puffy DNA

We're restless, perpetually hungry, and fast-paced, driven by an unwavering belief that we can outperform any competitor regardless of their size.

• Be the Owner: We don't hire employees; we welcome owners. You're accountable for results, not activity.
• Execute with Urgency: We thrive in high-stakes environments by making thoughtful decisions quickly and acting decisively.
• Demand Excellence: We solve the hard problems that others can't, pushing the boundaries of our craft.
• Be AI-First: Daily multi-turn AI conversations challenge your assumptions.
• Go All-In: When the mission demands it, we rally as one team to cross the finish line.

✨ Your Total Compensation & Benefits

💰 Compensation: Competitive salary and Monthly performance bonuses (up to 10%)

🏥 Health & Protection: Comprehensive medical, dental, and vision insurance (based on country of hire)

🌴 Time Off: Generous Paid Time Off (PTO) + Public holidays (based on country of hire)

💼 Work Environment:

• AI First organization with access to AI-native tool stack
• Remote First: Work from the comfort of your home office
• Learning & development opportunities
• International team collaboration (14+ nationalities)

🏆 Rewards & Recognition:

• Eligibility for selection to the Leaders Club, an elite recognition program featuring premium wellness memberships, exclusive networking with senior leadership, and annual leadership retreats
• Eligibility for nomination as 'We Are' Champion of the Month, monthly recognition with gift vouchers and company-wide celebration for exceptional contributions

The alternative is another year where your potential is capped and your sharpest legal instincts die in a queue.

Ready to Shape Your Story?

Click "Apply" and take the first step.