GCC Social Media Manager
Skills
About This Role
About Us
Keeta, the international subsidiary of Meituan—the global delivery giant—is on a mission to transform food and consumer product delivery worldwide.
With our core belief: "We help people eat better, live better," were taking innovation to the global stage.
Our story began in 2023 in Hong Kong, China, where we became an industry leader in under a year.
Building on that momentum, we entered Saudi Arabia in 2024 and soon expanded to over 20 cities.
In 2025, we accelerated further, launching in Qatar, Kuwait, and the UAE within a remarkable 40-day span.
This was followed by our entry into Brazil, progressing from a pilot in Santos and São Vicente to an official launch in São Paulo, with more destinations ahead.
What Youll Do
- Strategy & Planning: Develop and implement localized social media strategies for each market in alignment with overall brand goals and campaign objectives. Build country-specific content calendars with relevant cultural, seasonal, and trend insights. -Content & Community Management: Oversee the creation, curation, and publishing of high-quality, platform-appropriate content across Instagram, X (formerly Twitter), TikTok, Snapchat, and LinkedIn. Manage community engagement, respond to customer comments and messages, and escalate issues when needed. -Campaign Execution: Drive and manage end-to-end execution of social-first campaigns across the GCC. Work closely with PR, marketing, and brand teams to ensure cohesive storytelling. -Reporting & Analysis: Monitor and report on performance metrics, community sentiment, and campaign effectiveness. Provide insights and recommendations for optimization.
What We Need From You
1.8+ years of experience in social media management, preferably in a regional or multi-market GCC role. 2.Deep understanding of social media trends, behaviors, and audience nuances across the United Arab Emirates, Qatar, Kuwait, Bahrain, and Oman. 3.Fluent in English and Arabic (spoken and written); French is a plus. 4.Proven experience managing creators, influencers, and online communities. 5.
Experience
with social media publishing, analytics, and listening tools. 6.Strong crisis communication instincts and experience handling sensitive topics on social platforms. 7.Comfortable working in a fast-paced, high-growth environment. 8.Ability to travel across the region as needed.
What Makes This Role Exciting
Shape Keetas social strategy across the high-growth GCC region.
Create culturally powerful content for diverse Gulf audiences.
Build vibrant communities and manage key influencer relationships.
Drive measurable results using data and social insights.
Collaborate with top talent in a dynamic, fast-paced setting.
Job Details
Role Level: Entry-Level Work Type: Full-Time Country: United Arab Emirates City: Dubai Company Website: https://www.meituan.com/en-US/about-us Job Function: Sales Company Industry/
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