GCC Marketing Sr. Lead

Overview

Responsibilities

• Serve as the regional guardian of the WHOOP brand across the GCC, ensuring consistency, quality, and cultural relevance in all market-facing initiatives
• Develop and own the Country Brand Plan, identifying high-impact opportunities that drive brand awareness, consideration, and long-term growth across key GCC markets
• Act as the market expert, leveraging insights on consumer behavior, cultural dynamics, and competitive landscape to inform strategy and execution
• Lead cross-functional alignment across PR, creators, partnerships, media, and experiential teams to deliver integrated campaigns and activations
• Localize and execute global campaigns to ensure strong in-market performance, while leading region-specific activations, partnerships, and moments that resonate culturally
• Build and nurture relationships with key partners, government stakeholders, fitness communities, and influencers to drive grassroots growth and deepen brand affinity
• Track and analyze performance metrics (e.g., reach, engagement, EMV, share of voice), translating insights into actionable recommendations
• Partner with commercial, retail, and distribution teams to support acquisition, engagement, and retention goals within the region

Qualifications

• 7–10+ years of experience in brand marketing, regional marketing, or market leadership roles, ideally within consumer technology, fitness, or lifestyle brands
• Fluent in Arabic is a must
• Deep understanding of the GCC markets, including cultural nuances, media landscape, and consumer behavior across key countries (e.g., UAE, KSA, Qatar)
• Proven ability to lead and influence cross-functional teams in a fast-paced, matrixed organization
• Experience developing and executing integrated marketing campaigns across brand, media, partnerships, and experiential channels
• Strong strategic thinking combined with hands-on execution; comfortable operating from high-level planning to in-market delivery
• Experience working with or navigating government entities, large partners, or regulated environments is a plus
• Data-driven mindset with the ability to translate performance metrics into clear actions and recommendations
• Excellent communication skills with fluency in English; Arabic proficiency is a strong plus
• Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
• Interested in the role, but don’t meet every qualification?
• We encourage you to still apply!
• At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience.
• As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
• WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility.
• It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
• An employer who violates this law shall be subject to criminal penalties and civil liability.
• The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
• At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
• The U.S. base salary range for this full-time position is $130,000 - $170,000.

Salary