Front-end Developer

Who We Are

Summary

Shopify Front-End Development

• Develop, customize, and maintain Shopify themes using Liquid, HTML, CSS, JavaScript, and modern front-end frameworks
• Build scalable, reusable front-end components aligned with design system standards
• Implement UX/UI enhancements, merchandising experiences, landing pages, and feature improvements across global storefronts
• Ensure website performance, accessibility, SEO readiness, and mobile responsiveness meet industry best practices
• Maintain clean, maintainable, and well-documented code following engineering standards.

Campaign Activation & Technical Merchandising

• Build and deploy campaign-specific front-end experiences including promotional landing pages, seasonal activations, and merchandising modules
• Implement promotion logic integrations including discount codes, automatic discounts, bundles, tiered offers, and region-specific promotional rules using Shopify Functions, Scripts, or integrated promotion systems
• Develop and support Gift With Purchase (GWP) mechanics including threshold-based eligibility, conditional cart logic, and automated promotional item handling
• Configure campaign merchandising features such as promotional badges, countdown timers, dynamic promotional messaging, and campaign-specific checkout experiences
• Partner with Commercial, CRM, and Marketing teams to translate promotional calendars into scalable technical implementations delivered on schedule
• Build reusable campaign component libraries enabling faster deployment of recurring promotional mechanics.

Launch QA, UAT & Activation Validation

• Perform thorough pre-launch QA validation for all front-end releases, campaigns, promotional activations, and merchandising implementations across devices, browsers, and markets
• Validate campaign functionality including promotional messaging, UX behaviors, discount presentation, GWP visibility, merchandising placements, and conditional UI logic
• Execute UAT support by partnering with Product, Commercial, and QA teams to ensure all acceptance criteria are validated prior to release
• Monitor live deployments during launch windows, rapidly troubleshooting UI, performance, or functional issues when necessary
• Maintain and enhance front-end QA checklists and regression testing standards for recurring campaign activations and feature releases.

CRO & Customer Experience Optimization

• Partner with UX, CRO, and Analytics teams to implement experimentation initiatives including A/B tests, personalization modules, and conversion-focused enhancements
• Support testing frameworks by deploying front-end test variations and tracking implementations
• Continuously identify opportunities to improve conversion performance, usability, and digital experience quality.

Project Delivery & Execution Ownership

• Translate product and business requirements into technical front-end solutions
• Estimate development effort and manage assigned tickets through sprint cycles from development through QA, UAT, and release
• Proactively identify risks, dependencies, and delivery challenges, proposing scalable solutions
• Support campaign launch readiness, QA validation, and post-release monitoring to ensure flawless execution during high-traffic periods.

Cross-Functional Collaboration

• Collaborate closely with Product, Design, Analytics, Marketing, and Engineering teams to deliver end-to-end digital initiatives
• Participate in sprint ceremonies including planning, backlog grooming, and technical reviews
• Work alongside agency and vendor partners to ensure implementation consistency and delivery quality
• Provide technical guidance during solution design discussions to ensure feasibility, scalability, and performance alignment

Requirements

• 4-7+ years of front-end development experience, preferably within eCommerce or DTC environments
• Strong hands-on experience working with Shopify or Shopify Plus, including theme development and storefront customization
• Advanced proficiency in Liquid, JavaScript, HTML5, CSS3, and responsive web development
• Experience implementing promotional logic, merchandising features, or campaign-driven website activations
• Experience working in agile sprint-based delivery environments
• Strong debugging, performance optimization, and QA troubleshooting capabilities
• Familiarity with CRO testing implementations and analytics tagging support is a plus
• Strong communication and collaboration skills with the ability to translate technical concepts into clear updates for stakeholders
• Highly organized, detail-oriented, and capable of managing multiple development workstreams simultaneously

Benefits

• Monthly "Self Love Days" - at company discretion
• Premium Medical/Dental/Vision coverage for employee plus dependents
• Monthly coaching sessions with our in-house Success Coach
• Employee discounts on all Huda Beauty products
• Quarterly product gifting
• *Huda Beauty is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination.
• We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status.
• If you need reasonable accommodations at any point in the application or interview process, please let us know.*