linkedin
Freelance Social Media Content Writer
HKW Wealth
Abu Dhabi, UAE
Contract
Entry
Onsite
Discovered 4 weeks ago
Social media content writingCopywritingLinkedInInstagramReal estate and property marketUAE property market
Role Overview
HKW Wealth seeks a freelance Social Media Content Writer for its real estate brand, creating social content intended to generate leads.
Content is mainly for LinkedIn and Instagram and covers launches, market updates, and investor tips.
Key Skills for This Role
Social media content writingCopywritingLinkedInInstagramReal estate and property marketUAE property market
Full Job Posting
Role overview
HKW Wealth seeks a freelance Social Media Content Writer for its real estate brand, creating social content intended to generate leads.
Content is mainly for LinkedIn and Instagram and covers launches, market updates, and investor tips.
What you'll do
- Write posts, captions, carousel copy, and short video scripts for LinkedIn and Instagram.
- Turn property launches, market data, and buyer and investor insights into engaging content.
- Adapt tone and format for each platform while maintaining one brand voice.
- Follow the monthly content calendar and suggest timely ideas and trending angles.
- Coordinate with design, video, and sales teams so visuals and copy work together.
- Review post performance and adjust writing based on engagement and enquiries.
What we're looking for
- At least 2 years writing social media content, ideally in real estate, property tech, luxury, or investment sectors.
- Strong copywriting, engaging hooks, clear calls to action, and a sharp eye for tone.
- Understanding of buyer and investor interests in the Dubai and UAE property market.
- Familiarity with LinkedIn and Instagram best practices, trends, and formats.
- A portfolio of social media work in real estate or a similar field.
- Reliability, self-management, and comfort with quick turnarounds and deadlines.
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