Freelance Sales Representative
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Key skills for this role
About the Role
Purpose of the Role Generate qualified leads and build a consistent pipeline for Signature Associates across the UAE and KSA markets, targeting SMEs and corporates that lack in-house HR expertise, as well as project-based HR work.
Key Skills for This Role
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Overview
Purpose of the Role
Generate qualified leads and build a consistent pipeline for Signature Associates across the UAE and KSA markets, targeting SMEs and corporates that lack in-house HR expertise, as well as project-based HR work.
Operating on a part-time freelance basis, this representative owns the full prospecting cycle from initial outreach through to a warm, qualified handover to senior management.
Closing, proposals, and contract negotiation remain with senior management due to the technical HR knowledge required.
Prospecting & Lead Generation
- Cold and warm outreach via phone, email, WhatsApp, and LinkedIn to UAE and KSA-based decision-makers
- Conduct outreach in Arabic and English as appropriate to the prospect
- Research and contact prospects ahead of networking events — pre-contact at least 5 attendees before each event
- Fill webinar seats and Signature-hosted events through targeted outreach campaigns
- Follow up with all webinar and event attendees within 24–48 hours
- Identify and develop new lead sources including business councils, chambers of commerce (e.g. BACCI, BCCK), and LinkedIn referrals
Crm & Pipeline Management
- Maintain a clean, fully up-to-date HubSpot CRM — accurate contact records, pipeline stages, and follow-up scheduling
- Log all calls, emails, and meetings on the same day
- Flag prospects with future potential and schedule proactive re-engagement
- Provide pipeline updates at agreed weekly check-ins with senior management
Qualification & Handover
- Qualify prospects — understand their size, current HR setup, pain points, and readiness to engage
- Identify the right moment to involve senior management for consultative discussions and closing
- Coordinate a smooth, documented handover so senior management can close effectively
Market & Events Presence
- Attend relevant UAE and KSA business events, trade fairs, and HR forums to build Signature’s brand presence in the region
- Represent Signature Associates professionally at in-person and virtual events
- Support event logistics and promotion in coordination with the Marketing Executive
Scope Clarification
- The following remain with senior management and are outside this role’s remit at this stage:
- Consultative selling — tailored needs-analysis with directors and bespoke proposals
- Contract negotiation and closing
- Account management and upselling (to be reviewed after the 90-day review)
- Person Specification
Essential
Fluent Arabic speaker (spoken and written) non-negotiable
Strong English communication skills
Self-motivated and comfortable making outreach calls and messages independently
Personable: builds rapport quickly with business owners and decision-makers across UAE and KSA cultural contexts
Organised: manages a CRM pipeline and follow-up schedule without being chased
Resilient: handles rejection without losing momentum
Proactive communicator: senior management should always know what’s being worked on
Desirable
Previous sales, recruitment, or business development experience in the Gulf
Experience selling training, professional services, or B2B products
Interest in or knowledge of HR / employment law
HubSpot or similar CRM experience
Existing network of UAE and/or KSA SME contacts
Familiarity with regional business councils or chambers (e.g.
BACCI, BCCK, AmCham)
Freelance Fee & Commission
Engagement basis:
Part-time freelance.
Day rate or retainer to be agreed prior to start date.
Commission structure: to be introduced following the 90-day review, based on pipeline contribution and closed revenue.
Package will be formally reviewed at 3 months alongside KPI assessment.
Accountability & Team Rhythm
- Weekly check-in (remote) — pipeline update, outreach activity, challenges, wins
- Daily proactive communication — update your manager on what’s planned before being asked
- Regular touchpoints with Maria Lawless and ongoing coaching sessions with Carla Watt
- CRM reviewed weekly — accuracy and completeness is non-negotiable
- Work Location: In person
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