Freelance Digital Marketing Manager for Tourism (GCC)

About This Role

mc Group is the No.1 communication agency in Europe, the No.1 in GCC/MENA, No. 6 in Asia Pacific, and No. 11 worldwide. As the only German-led global communication network, mc Group is present in more than 80 countries on all five continents. Moreover, mc Group is the world market leader in Nation Branding including tourism promotion and investment promotion.

As a fully integrated agency, mc Group’s portfolio includes public relation, advertising and media planning, social media and digital, sport/youth/music marketing, event management and TV production. Our clients include major national and international brands, associations, governmental institutions, and media companies.

We’re Hiring: Freelance Digital Marketing Manager for Tourism (GCC)

UAE-based | Freelance / Contract

We are looking for a proactive, strategic, and highly organized Digital Marketing Manager to support our work on tourism across GCC markets (UAE, Qatar, Bahrain and Kuwait).

If you’re a strong communicator who thrives on developing digital strategies, managing campaigns, and driving impactful online visibility, we’d love to hear from you.

This role is subject to strict selection criteria, so please apply only if you fulfil the requirements below

Key Responsibilities

• Develop and implement digital marketing strategies to strengthen destination visibility across GCC markets, including market analysis, target segmentation, objectives definition, messaging
• Plan and manage digital advertising campaigns across search engines and social media platforms
• Plan and develop promotional digital content and influencer campaigns
• Drive digital partnerships and campaign opportunities to increase visibility and engagement
• Collaborate with internal and external teams to align on objectives and campaign direction
• Monitor digital performance and identify opportunities for increased impact and growth
• Prepare regular updates, reports, and follow-up materials

Requirements

• Over 8 years of experience in digital marketing, campaign management, and online strategy within the tourism and travel industry
• Proven track record in managing digital campaigns and driving online visibility for tourism destinations
• Strong experience in GCC markets
• Strong experience across digital platforms, including social media and search engines
• Native Arabic speaker with excellent command of English (C1 level or above)

What We Offer

• Flexible freelance contract
• Remote work with an adaptable schedule
• Opportunity to collaborate with an international, multidisciplinary team

Long-term partnership potential for the right candidate