Fractional Head of Growth & Marketing (B2B Lead Generation)
About Ecomswap Ecomswap is a boutique M&A advisory and acquisitions platform focused exclusively on high-performing Direct-to-Consumer (DTC), e-commerce, and digital brands across the US, EU, UK, and AUS.
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About This Role
About Ecomswap
Ecomswap is a boutique M&A advisory and acquisitions platform focused exclusively on high-performing Direct-to-Consumer (DTC), e-commerce, and digital brands across the US, EU, UK, and AUS.
We partner with founders who have built real businesses and guide them through structured, high-value exits with qualified global buyers.
Our environment is fast-moving, performance-driven and execution-focused.
We value ownership, clarity, and measurable contribution.
The Role
We are looking for an experienced Fractional Head of Growth & Marketing to help transition Ecomswap from primarily organic and referral-driven growth into a structured, scalable lead generation engine.
This is a strategic and execution-focused role.
You will be responsible for building the growth strategy, overseeing funnel development, and driving qualified inbound leads through paid acquisition and B2B marketing initiatives.
The ideal candidate has a strong track record scaling B2B service businesses through paid marketing, lead magnets, funnels, landing pages and conversion-focused campaigns.
This is a fractional position.
We are looking for a senior operator who can work with the business on a part-time basis while owning strategy, execution and growth outcomes.
Responsibilities
- Develop and execute Ecomswap’s paid growth and lead generation strategy
- Build scalable B2B acquisition funnels targeting e-commerce founders, operators and buyers
- Launch and manage paid campaigns across Meta and other relevant paid channels
- Create and optimise lead magnets, landing pages and conversion flows
- Improve lead quality and conversion rates across the funnel
- Work closely with the founders to identify growth opportunities and positioning
- Track performance metrics, CAC, conversion rates and pipeline impact
- Help establish repeatable acquisition systems beyond referrals and word-of-mouth
- Coordinate with internal content, sales, and operations teams where needed
Requirements
- Proven experience as a Growth Lead or senior performance marketer in a B2B business
- Strong experience running paid acquisition campaigns, particularly Meta Ads for lead generation
- Experience building funnels, lead magnets, landing pages, and inbound systems
- Demonstrated track record scaling businesses from primarily organic/referral growth into paid acquisition
- Strong strategic thinking combined with hands-on execution ability
- Experience in e-commerce, DTC, agencies, SaaS, marketplaces or M&A-related businesses is highly preferred
- Data-driven mindset with strong analytical and reporting skills
- Comfortable working in a fast-moving entrepreneurial environment
Ideal Candidate
- Understands founder psychology and B2B buyer journeys
- Has scaled lead generation in niche or relationship-driven industries
- Can balance brand positioning with performance marketing
- Able to move quickly and operate independently
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