Founding GTM Lead

About This Role

About the job

About Let’s Gym

Let’s Gym is a fitness app focused on helping people find workout partners, join fitness communities, and discover local workout opportunities. We’re building for Dubai and the wider UAE with a strong focus on real-world connection, partnerships, and community-led growth.

We’re early, ambitious, and looking for the right person to help lead growth in the UAE from the ground up.

About the Role

We’re looking for a Founding GTM Lead, UAE to work closely with the founder and help drive Let’s Gym’s growth across Dubai and the UAE.

This is not a traditional marketing role. This is a high-ownership position for someone who can operate almost like a business partner — someone who understands how business gets done in the UAE, has strong local relationships, and can help shape both growth strategy and execution.

For the right person, this role has a clear path to becoming a Co-Founder-level position.

What You’ll Be Responsible For

• Own UAE growth almost like a business partner, not just an employee
• Help shape market strategy, positioning, and go-to-market direction
• Build and close partnerships with gyms, run clubs, trainers, fitness communities, wellness brands, and other local businesses
• Open doors through your UAE network and turn conversations into real opportunities
• Help define what growth should look like for Let’s Gym in Dubai and the broader UAE
• Identify local activation opportunities, strategic collaborations, and distribution channels
• Work directly with the founder to test ideas, refine the business model, and improve how we grow
• Bring market insight, local context, and execution to help Let’s Gym become a real player in the UAE fitness ecosystem

Who This Role Is For

We’re looking for someone who:

• Is based in Dubai or the UAE
• Knows the UAE business ecosystem well
• Has experience in partnerships, business development, growth, community building, or launching products in the UAE
• Has strong local relationships and knows how to open doors
• Thinks strategically and can also execute
• Wants to help build a company from an early stage
• Is comfortable with ambiguity and excited by startup life
• Wants to be more than just a hire and is interested in growing into a bigger leadership role over time

What Makes This Role Different

This role is for someone who wants to help build, not just participate.

You won’t be handed a fixed playbook and asked to execute tasks. You’ll help create the playbook with us.

We’re looking for someone who can:

• think like an owner
• challenge ideas
• help define the business
• and take real responsibility for growth in the UAE

Compensation

We are currently pre-revenue, so this role is equity-based to start.

The structure is designed for someone who believes in the long-term opportunity and wants meaningful upside tied to building the business. For the right person, there is a real path for this to become a Co-Founder-level role.

Job Type: Full-time

Work Location: Remote