Founding GTM Lead
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Key skills for this role
About the Role
About the job About Let’s Gym Let’s Gym is a fitness app focused on helping people find workout partners, join fitness communities, and discover local workout opportunities. We’re building for Dubai and the wider UAE with a strong focus on real-world connection, partnerships, and community-led growth.
Key Skills for This Role
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Overview
***About the job***
About Let’s Gym
Let’s Gym is a fitness app focused on helping people find workout partners, join fitness communities, and discover local workout opportunities.
We’re building for Dubai and the wider UAE with a strong focus on real-world connection, partnerships, and community-led growth.
We’re early, ambitious, and looking for the right person to help lead growth in the UAE from the ground up.
About The Role
We’re looking for a Founding GTM Lead, UAE to work closely with the founder and help drive Let’s Gym’s growth across Dubai and the UAE.
This is not a traditional marketing role.
This is a high-ownership position for someone who can operate almost like a business partner — someone who understands how business gets done in the UAE, has strong local relationships, and can help shape both growth strategy and execution.
For the right person, this role has a clear path to ***becoming a Co-Founder-level position.***
What You’ll Be Responsible For
- Own UAE growth almost like a business partner, not just an employee
- Help shape market strategy, positioning, and go-to-market direction
- Build and close partnerships with gyms, run clubs, trainers, fitness communities, wellness brands, and other local businesses
- Open doors through your UAE network and turn conversations into real opportunities
- Help define what growth should look like for Let’s Gym in Dubai and the broader UAE
- Identify local activation opportunities, strategic collaborations, and distribution channels
- Work directly with the founder to test ideas, refine the business model, and improve how we grow
- Bring market insight, local context, and execution to help Let’s Gym become a real player in the UAE fitness ecosystem
Who This Role Is For
- We’re looking for someone who:
- Is based in Dubai or the UAE
- Knows the UAE business ecosystem well
- Has experience in partnerships, business development, growth, community building, or launching products in the UAE
- Has strong local relationships and knows how to open doors
- Thinks strategically and can also execute
- Wants to help build a company from an early stage
- Is comfortable with ambiguity and excited by startup life
- Wants to be more than just a hire and is interested in growing into a bigger leadership role over time
What Makes This Role Different
- This role is for someone who wants to help build, not just participate.
- You won’t be handed a fixed playbook and asked to execute tasks.
- You’ll help create the playbook with us.
- We’re looking for someone who can:
- think like an owner
- challenge ideas
- help define the business
- and take real responsibility for growth in the UAE
Compensation
We are currently pre-revenue, so this role is equity-based to start.
The structure is designed for someone who believes in the long-term opportunity and wants meaningful upside tied to building the business.
For the right person, there is a real path for this to become a Co-Founder-level role.
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