Forward - Senior Data Analyst, Advanced Analytics & Data Science

Opportunity

What you'll do

• Analyze campaign performance, attribution, ROAS, and incrementality; identify advertising optimization opportunities.
• Conduct exploratory analysis, statistical modeling, hypothesis testing, forecasting, segmentation, and predictive modeling.
• Build dashboards, analytical models, and scalable reporting with Tableau, Looker, or comparable BI tools.
• Use SQL, BigQuery, and Python to extract, transform, analyze, and validate large datasets.
• Automate recurring reports and analytical workflows, including data validation.
• Work with client stakeholders and technical teams to define requirements and deliver actionable recommendations.
• Present insights and visualizations to technical and non-technical audiences; coordinate analytical projects through delivery.
• Document analytical methods, data definitions, business logic, and reporting processes; mentor junior analysts.

What you'll bring

• 4–7 years of experience in data analytics, BI, advanced analytics, data science, or a related quantitative field.
• Strong SQL and BigQuery proficiency, including large datasets, transformations, analytical models, and query optimization.
• Hands-on Python and analytical library experience; the description lists Pandas, NumPy, SciPy, Scikit-learn, Statsmodels, or equivalent tools.
• Experience with statistical analysis, exploratory analysis, hypothesis testing, regression, forecasting, and segmentation.
• Strong dashboard, visualization, and reporting experience with Tableau, Looker, or comparable BI platforms.
• Experience applying analytics to business performance, campaign effectiveness, marketing analytics, or advertising measurement.
• Familiarity with attribution, ROAS, incrementality, campaign optimization, and performance measurement is highly desirable.
• Experience automating reporting and data validation; strong understanding of data quality, metric definitions, documentation, and governance.