Forward Deployment Engineer Manager - Marketing
Role Overview
The Forward Deployment Engineer Manager - Marketing sets the FDE skill bar, develops the community, and leads the portfolio FDE talent pool.
This player-coach leadership role combines practice leadership, capability development, and hands-on AI engagement delivery.
The role reports to the VP of Artificial Intelligence and partners with business stakeholders, engineering leaders, and AI teams.
Key Skills for This Role
Full Job Posting
Role overview
The Forward Deployment Engineer Manager - Marketing sets the FDE skill bar, develops the community, and leads the portfolio FDE talent pool.
This player-coach leadership role combines practice leadership, capability development, and hands-on AI engagement delivery.
The role reports to the VP of Artificial Intelligence and partners with business stakeholders, engineering leaders, and AI teams.
Responsibilities
- Establish the FDE practice, role standards, career pathways, and capability programs.
- Coach and develop FDE talent; lead hiring, talent calibration, and performance management.
- Allocate FDE resources across priority business initiatives and personally lead selected AI engagements.
- Partner with Marketing to identify opportunities, drive AI adoption, and deliver measurable outcomes.
- Collaborate across AI teams and develop scalable playbooks, engagement methods, and best practices.
- Influence senior leaders and ensure engagements meet responsible AI, security, governance, and compliance standards.
Qualifications
- Bachelor’s degree in Computer Science, Engineering, Business, or a related field; advanced degree preferred.
- 10+ years leading complex engagements and 3+ years leading teams, practices, or senior individual contributors.
- At least 3 years supporting Marketing functions, including areas such as brand, consumer insights, digital marketing, analytics, or go-to-market strategy.
- Demonstrated player-coach capability, executive influence, measurable value delivery, adoption, communication, and stakeholder management.
- Experience in CPG, foodservice, consulting, digital transformation, or AI-enabled organizations is an asset.
Workplace
- Most office-based roles follow a hybrid model, with the option to work remotely two days a week; exceptions may depend on role and location.
Compensation
- Target compensation is CAD 111,700–149,000 annually, plus bonus eligibility.
Benefits
- Benefits include medical, dental, vision, prescription drug, retirement savings, and leave support.
- Well-being programs include vacation, holidays, volunteering time, and mental health resources; coverage varies by law, work level, location, and role.
About McCain
McCain describes its culture as collaborative, inclusive, customer-focused, and supportive of learning and growth.
The role is part of the Artificial Intelligence organization and supports scaling AI adoption and business value.
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