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Key skills for this role
About the Role
MCH London is an independent media and marketing agency that specializes in creating and delivering end-to-end campaigns for luxury and premium brands. The agency focuses on producing beautiful, impactful work that resonates with carefully defined audiences.
Key Skills for This Role
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Company Description
MCH London is an independent media and marketing agency that specializes in creating and delivering end-to-end campaigns for luxury and premium brands.
The agency focuses on producing beautiful, impactful work that resonates with carefully defined audiences.
Built on principles of trust, transparency, and simplicity, MCH London offers a bespoke service tailored to each client’s needs.
By combining deep market understanding with insight-based strategies, the team delivers campaigns that build brand awareness and drive sales across multiple channels.
Role Description
This is a full-time, on-site Writer role based in the City of Cape Town.
The Writer will be responsible for developing clear, compelling copy for a range of luxury and premium brand campaigns, including digital, social, print, and experiential marketing materials.
Day-to-day tasks include brainstorming and concepting with creative and account teams, drafting and refining brand stories, headlines, and long-form content, and adapting messaging for different platforms and audiences.
The Writer will research market and audience insights to inform tone and messaging, maintain brand voice consistency, and collaborate closely with designers, strategists, and media planners to ensure alignment across campaigns.
The role also involves revising content based on feedback, meeting tight deadlines, and staying current with trends in luxury brand communication and media.
Qualifications
- Strong creative and brand storytelling skills, with experience crafting concepts, headlines, and long-form copy for marketing and advertising campaigns.
- Proven ability to write for multiple channels (digital, social, print, video scripts) and adapt tone and style for different luxury and premium brand audiences.
- Comfort with research and insight-driven writing, including understanding audience behavior, market positioning, and competitive landscapes.
- Excellent editing and proofreading abilities, with meticulous attention to grammar, clarity, and consistency in brand voice.
- Experience collaborating within cross-functional creative teams and responding constructively to feedback under deadline.
- Solid understanding of media and marketing fundamentals, including brand positioning, campaign objectives, and performance-driven messaging.
- Relevant qualification in Communications, Journalism, Marketing, Creative Writing, or a related field, or equivalent practical experience.
- Previous experience writing for luxury, fashion, lifestyle, or premium consumer brands is highly advantageous.
- Ability to work on-site in the City of Cape Town, managing multiple projects simultaneously with strong organizational and time-management skills.
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