Field Marketing/Event Manager

Set clear KPIs (leads captured, lead quality, demo rate, store coverage, event performance) and manage performance through feedback, recognition, and, when needed, performance improvement plans

Hold regular skills development training sessions

Measure training effectiveness by tracking improvements in lead volume, quality, and conversion rates after each training session, adjust curriculum based on results

Review Field Marketing team performance weekly to identify trends in productivity, lead quality, store mix, and event ROI. Turn insights into specific coaching plans, training topics, event adjustments, and staffing decisions

Other duties as assigned

Serve as the primary regional relationship owner for all of our Big Box vendor locations within the region

Build strong relationships with store managers, department leads and associates within vendor stores

Manage day-to-day performance of all stores in the assigned territory, with clear weekly and monthly lead generation targets per store

Deliver product knowledge trainings to store associates and department supervisors on a regular cadence to build product fluency, confidence, and lead-generation behaviors

Develop and refresh training content (in-store demos, talk tracks, leave-behinds, and digital materials) to reflect new products, promotions, and seasonal priorities

Identify underperforming stores and design targeted intervention plans that include training, staffing, merchandising, and event support

Partner cross-functionally with Jacuzzi Sales, Marketing, Operations, and Installation teams to ensure leads convert efficiently and customer experience remains best in class.

Forecast and budget field activity spend, event costs, and staffing against expected lead and revenue returns.

Drive revenue growth from Field Marketing team by prioritizing the highest-ROI stores and events

Prepare and present business reviews (weekly, monthly, and quarterly) with clear key findings, root-cause analysis, and prioritized action items for both internal leadership and vendor counterparts.

Maintain accurate reporting in CRM and lead management systems to ensure pipeline visibility and forecasting integrity

Field Marketing/Event Manager Compensation: is based on experience; $70,000+ (Based on experience) + plus generous bonus structure

The statements in this job description are intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all responsibilities, duties and skills required.