Field Marketing, Central

What You Will Do and Achieve

• Own field marketing for Central. Drive end-to-end strategy, execution, and measurement of all field programs across the Central region in lockstep with the Enterprise and Mid-Market sales teams covering your territory.
• Run an account-based motion. Partner with sales on target account lists to prioritize where to invest, and design programs that surround and accelerate the accounts that matter most.
• Build the regional calendar. Identify and prioritize the cities, accounts, and formats that will move the needle on pipeline and deal acceleration in your region.
• Drive measurable pipeline. Own pipeline targets tied to field marketing in your region, and design pre-event, day-of, and post-event motions that maximize registration-to-attendance conversion and sales follow-up against your target account list.
• Partner deeply with sales. Work hand-in-hand with AEs, SDRs, and sales leadership in your territory to build programs, targeted lists, and turn engagement into closed revenue.
• Run the operation. Manage venues, speakers, sponsorships, vendors, and budgets end-to-end.
• Show up where it counts. Travel to your events, run them on the ground, make real-time calls, and represent Factory in front of customers and prospects.
• Bring the field back to the team. Surface insights from your region to inform campaign strategy, messaging, and product positioning across the broader marketing org.
• Build scalable playbooks. Create repeatable systems for field programs that can be replicated across regions and segments as Factory scales.
• Champion the Factory voice. Ensure every program reflects the clarity, vision, and ambition behind Factory's mission to bring autonomy to software engineering.

What You Bring