Female Performance Marketer and Shopify specialist

Overview

• Take full ownership of the Shopify store, ensuring products, collections, pricing, inventory, promotions, banners, and merchandising are updated and maintained accurately.
• Plan, execute, and optimize paid advertising campaigns across Meta (Facebook & Instagram), Google Ads (Search, Shopping & Performance Max), TikTok, Snapchat, and other digital platforms.
• Analyze website, marketing, and sales performance using Shopify Analytics, Google Analytics 4, Google Tag Manager, Meta Business Suite, and other reporting tools to drive data-based decisions.
• Develop strategies to increase website traffic, improve conversion rates, grow average order value, and maximize overall online profitability.
• Manage email marketing, SMS campaigns, abandoned cart recovery, loyalty initiatives, and customer retention programs to encourage repeat purchases.
• Ensure accurate implementation and maintenance of conversion tracking, pixels, attribution models, and reporting systems across all marketing channels.
• Monitor product performance, identify top-selling and underperforming products, and recommend merchandising or promotional actions to improve sales.
• Coordinate seasonal campaigns and promotional events, including Ramadan, Eid, Back-to-School, UAE National Day, and other major retail occasions.
• Drive monthly online sales performance by achieving revenue, profitability, and business growth targets.
• Optimize the customer journey from acquisition through checkout by enhancing user experience and identifying opportunities to improve website performance.
• Conduct A/B testing on landing pages, product pages, offers, creatives, website content, and promotional campaigns to improve conversion rates.
• Implement effective upselling, cross-selling, and personalized product recommendation strategies to increase average order value.
• Manage advertising budgets efficiently to maximize return on ad spend (ROAS) while improving customer acquisition costs.
• Develop and execute SEO initiatives to improve organic search rankings, website visibility, and long-term traffic growth.
• Optimize product pages, collection pages, metadata, blog content, and other on-site content for both search engines and customer engagement.
• Reduce cart abandonment by implementing remarketing campaigns, checkout enhancements, and automated recovery workflows.
• Collaborate with designers, suppliers, content creators, and internal departments to produce engaging website content and high-performing marketing campaigns.
• Identify emerging digital marketing trends, new technologies, and growth opportunities to continuously enhance e-commerce performance.
• Expand and support online sales across marketplaces such as Amazon, Noon, and other relevant e-commerce platforms.
• Prepare weekly and monthly performance reports highlighting KPIs, insights, recommendations, and opportunities to drive continuous business growth.
• Pay: AED4,500.00 - AED5,000.00 per month