Family Experience Manager
Skills
About This Role
Overview
- The Family Experience Manager will own and build Flow s Families & Parenting experience across our Riyadh communities.
- This is a high-impact role focused on creating the best environment in Riyadh for families to live, connect, and thrive across all stages of family life, from young children to teenagers.
- You will create an experience where:
- Parents feel supported, connected, and empowered.
- Children have access to enriching, engaging, and high-quality activities.
- Families build meaningful relationships within the community.
- Flow becomes the obvious choice for family living in Riyadh.
1. Family Product & Spaces (Critical Priority)
- Redesign and elevate existing family and kids spaces (e.g. playrooms, shared areas) to be best-in-class.
- Define what great looks like for family environments across Flow properties.
- Partner with design, operations, and development teams to influence future buildings and upgrades.
- Ensure all spaces are safe, engaging, well-maintained, and age-appropriate across different groups (0 5, 6 12, 13 18).
- Continuously improve the physical experience based on parent and child feedback.
- 2.
- Programming for Kids & Families (0 18)
- Design and operate a high-quality, weekly schedule of activities across all age groups.
- Create a balanced mix of:
- Educational (learning, language, development).
- Creative (arts, music, play).
- Physical (sports, movement).
- Social (community events, group activities).
- Source, recruit, and manage instructors, educators, and partners.
- Personally oversee and participate in programming where needed to ensure quality and engagement.
- Ensure programming is inclusive, culturally relevant, and aligned with Flow s brand.
3. Parent Community & Ambassador Partnership
- Build and activate a strong parent community within Flow.
- Work closely with the Parents & Families Ambassador to cultivate and grow the family community.
- Support and enable ambassador-led initiatives, events, and engagement within the Families & Parenting pillar.
- Create consistent opportunities for parents to connect, share, and support each other.
- Partner with the Community Engagement Lead to integrate families into the broader Flow community.
- Identify and solve key pain points of family life in Riyadh through community-driven solutions.
4. Family Services & Revenue
- Develop and scale family-related services as a meaningful revenue stream, including:
- Childcare and babysitting.
- Camps and holiday programs.
- Tutoring and educational services.
- Workshops and enrichment programs.
- Build partnerships with high-quality external providers and brands.
- Balance accessibility with commercial viability.
- Drive increased revenue per family while maintaining a premium experience.
5. Marketing & Brand Positioning
- Concept and execute standout family-focused experiences that build Flow s reputation in the market.
- Position Flow as the leading residential community for families in Riyadh.
- Collaborate with marketing to tell compelling stories around family life at Flow.
- Leverage ambassadors, parents, and community leaders to build authentic brand credibility.
- Activate public-facing family events, open days, and experiences to attract prospective residents.
- Ensure the real, lived experience of families consistently matches and exceeds the brand promise.
6. Performance & Insights
- Track participation, engagement, and satisfaction across all family initiatives.
- Gather feedback from parents and continuously improve offerings.
- Measure impact on retention, revenue per family, and leasing demand.
- Report on key metrics and performance regularly.
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