F&B Marketing Manager - Advertising & Brand Marketing

Overview

• The primary duties and responsibilities of this role are:
• Lead the execution of F&B marketing strategies across a multi-concept portfolio, driving significant growth in guest covers and total revenue through seasonal activations and always-on campaigns that consistently deliver high social engagement and brand awareness.
• Own the F&B marketing calendar, ensuring clear prioritization, pacing and alignment across the portfolio.
• Partner closely with revenue, sales and reservations teams to support cover targets, optimization and seasonal demand, proactively identifying performance gaps and developing initiatives to drive covers during low-demand and shoulder periods.
• Work in close collaboration with operational teams, including Chefs, Restaurant Managers and Bar teams, to ensure marketing plans are responsive to evolving business needs.
• Manage content planning and the coordination of creative asset production, including regular photo and video shoots, ensuring each concept is represented accurately and compellingly.
• Ensure all F&B marketing collateral and assets are accurate, current and consistently applied across digital and on-property touch points.
• Develop, brief and manage strategic partnerships and external agencies, evaluating performance to ensure consistent delivery against agreed objectives.
• Coordinate with the wider marketing team to ensure PR, social and digital activity is fully aligned within the overall F&B marketing master plan.
• Monitor and report on marketing performance, compiling campaign results, performance and analytics to inform future planning and optimization.
• Stay informed on regional and global F&B trends, competitor activity and emerging marketing tools, sharing relevant insights and recommendations with the team.