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Experience Marketing Specialist

Equifax
USA
Full-time
Senior · 7+ years experience
Onsite
Discovered 2 weeks ago

Full Job Posting

Schedule:

  • Full time

Qualifications

  • 7+ years of progressive marketing experience, including a background in B2B.
  • Matrix Navigation: Experience leveraging marketing strategy briefs to align demanding teams within a highly matrixed organization.
  • Customer-First Mentality: Approaches every project and interaction with the customer experience in mind.
  • Communication Power: Effective communication and presentation skills (written and verbal) to influence internal and external stakeholders.
  • Execution Excellence: Verified project management skills and tools proficiency; the ability to meticulously plan, manage, and complete complex projects on time.
  • Travel: Ability to travel approximately 25% of the time.
  • We believe great things happen when teams connect. Our schedule is built around 4 days of high-impact, in-office collaboration (Monday–Thursday), paired with Friday Flexibility to wrap up your week remotely.
  • What could set you apart
  • Manage and implement change effectively
  • Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes
  • We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.
  • Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!
  • USA-Atlanta-One-Atlantic-Center
  • Function - Marketing
  • Full time

Preferred Qualifications

  • Work experience in a highly matrixed organization and Global Marketing Experience a plus.

Responsibilities

  • Be a Strategist: Support the development and execution of a comprehensive experience marketing strategy that directly impacts customer engagement, brand advocacy, and revenue growth.
  • Define Success: Help to define, own, and track Key Performance Indicators (KPIs) for all experience marketing initiatives, ensuring every effort is powerfully aligned with USIS business objectives.
  • Develop Compelling Content: Work with the GTM/ vertical activation teams to create impactful narratives that clearly communicate the value proposition of Equifax solutions within each customer experience. This includes materials such as customer emails, event signage, and presentations.
  • Drive Demand: Develop and manage planned, successful promotional campaigns across digital, email, paid, and social channels, ensuring a cohesive and engaging user experience from first touch to conversion.
  • Collaborate and Integrate: Partner closely with Sales, Marketing, and Product teams to develop, and execute strategic, integrated marketing campaigns that deliver a unified message.
  • Obsess Over the Customer: Leverage customer research and competitive insights to continuously improve the customer experience and inform future strategy.
  • Seamless Execution: Lead event logistics throughout the planning lifecycle to maximize customer engagement.
  • Close the Loop: Partner with Customer Insights to design feedback mechanisms that provide the GTM and Product teams with valuable insights to prioritize key use cases, validate differentiators, and share knowledge with internal stakeholders.
  • Education: College degree in Marketing or a related field.
  • Experience: 7+ years of progressive marketing experience, including a background in B2B.
  • Matrix Navigation: Experience leveraging marketing strategy briefs to align demanding teams within a highly matrixed organization.
  • Customer-First Mentality: Approaches every project and interaction with the customer experience in mind.
  • Communication Power: Effective communication and presentation skills (written and verbal) to influence internal and external stakeholders.
  • Execution Excellence: Verified project management skills and tools proficiency; the ability to meticulously plan, manage, and complete complex projects on time.
  • Travel: Ability to travel approximately 25% of the time.
  • We believe great things happen when teams connect. Our schedule is built around 4 days of high-impact, in-office collaboration (Monday–Thursday), paired with Friday Flexibility to wrap up your week remotely.
  • What could set you apart
  • Work experience in a highly matrixed organization and Global Marketing Experience a plus.
  • Manage and implement change effectively
  • Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes
  • We offer comprehensive compensation and healthcare packages, 401k matching, paid time off, and organizational growth potential through our online learning platform with guided career tracks.
  • Are you ready to power your possible? Apply today, and get started on a path toward an exciting new career at Equifax, where you can make a difference!
  • Primary Location:
  • USA-Atlanta-One-Atlantic-Center
  • Function:
  • Function - Marketing

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