Executive Sales Representative - Horeca
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Key skills for this role
About the Role
Better Basket Group (BBG) is a leading distributor of health food brands and premium snack products across Qatar, ensuring international-quality items reach local shelves.
Key Skills for This Role
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Company Description
Better Basket Group (BBG) is a leading distributor of health food brands and premium snack products across Qatar, ensuring international-quality items reach local shelves.
The company operates advanced warehousing facilities with real-time tracking and end-to-end logistics that cover every step from point-of-arrival to point-of-sale.
BBG maintains high operational standards, including HACCP certification and compliance with ISO 9001 and ISO 45001, supported by state-of-the-art warehouse management systems.
With a strong focus on safety, reliability, and quality, BBG supports healthy living by offering diverse dietary products that meet Qatar’s evolving consumer needs.
Candidates joining BBG will be part of a mission-driven organization dedicated to making everyday life better through better food choices.
Role Description
The Executive Sales Representative – Horeca is a full-time, on-site role based in Doha, Qatar, focused on driving sales and brand presence in hotels, restaurants, cafes, and catering outlets.
The role involves identifying and approaching new Horeca clients, managing existing customer accounts, and achieving sales targets for BBG’s health food and premium snack portfolio.
Day-to-day tasks include conducting sales visits, presenting product ranges, negotiating pricing and contracts within company guidelines, and ensuring timely order processing in coordination with logistics and warehouse teams.
The Executive Sales Representative will monitor market trends, competitor activity, and customer feedback to support sales strategies and promotional initiatives.
This position also requires maintaining accurate sales reports, attending industry events when needed, and collaborating closely with internal stakeholders to deliver excellent customer service.
Qualifications
- Proven experience in B2B sales within the Horeca or food & beverage sector, preferably in distribution or FMCG.
- Strong relationship-building and account management skills, with the ability to develop and retain key Horeca clients.
- Solid negotiation, presentation, and communication skills, with confidence in meeting decision-makers at hotels, restaurants, and cafes.
- Good understanding of sales pipelines, forecasting, and basic CRM or sales reporting tools.
- Knowledge of food safety and quality standards is an advantage, particularly in relation to HACCP and ISO-compliant operations.
- High level of self-motivation, goal orientation, and the ability to work independently in an on-site, field-focused role.
- Fluency in English; Arabic or other languages relevant to the Qatar market are a plus.
- Valid driving license in Qatar and willingness to travel within Doha and surrounding areas for client visits.
- Diploma or bachelor’s degree in Business, Marketing, Hospitality Management, or a related field is preferred.
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