Executive - CRM (Marketing)
Skills
About This Role
Role Summary
The CRM Executive will support the development and execution of Ajmal’s customer relationship management (CRM) initiatives across key markets, particularly the GCC.
The role focuses on campaign execution, customer engagement, loyalty program support, and data-driven insights to enhance customer experience, retention, and lifetime value.
CRM Campaign Management
- Execute CRM campaigns across multiple channels including email, SMS/WhatsApp, and push notifications.
- Assist in planning and scheduling campaigns aligned with marketing calendars and business objectives.
- Ensure accurate audience segmentation and timely campaign delivery.
- Monitor campaign performance and suggest improvements for better engagement and conversions.
CRM Platform & Data Management
- Support day-to-day operations of CRM and customer data platforms (CDP).
- Ensure data accuracy, hygiene, and proper segmentation within the CRM system.
- Coordinate with internal teams and external vendors for smooth platform operations and integrations.
- Assist in setting up automation workflows and customer journey triggers.
Loyalty Program Support
- Support the execution and day-to-day management of the loyalty program.
- Assist in managing rewards, offers, and customer communications related to loyalty initiatives.
- Track loyalty performance metrics such as enrollments, redemptions, and repeat purchases.
- Help in benchmarking competitor loyalty programs and suggesting enhancements.
Customer Insights & Reporting
- Analyze CRM data to identify trends, customer behavior, and engagement patterns.
- Prepare regular reports on key metrics such as retention rate, campaign performance, and customer engagement.
- Provide actionable insights to improve targeting and personalization strategies.
Cross-Functional Coordination
- Work closely with Marketing, Retail, E-commerce, and IT teams to ensure seamless campaign execution.
- Coordinate with creative and content teams to ensure consistent brand messaging.
- Liaise with external agencies and vendors when required
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