Events Specialist- UAE National

Role Overview

Campaign Management & Delivery

• Deliver high-impact, best-in-class thematic campaigns with maximum reach and relevance to target audiences and participating assets.
• Oversee creativity and content to ensure engaging and high-quality experiences.
• Coordinate cross-functional working groups, including Marketing & Communications, Promotions, Culture teams, asset owners, external agencies, and industry stakeholders.
• Develop and manage relationships with external agencies to ensure effective campaign delivery and activation outcomes.
• Define performance metrics and success criteria to measure impact and ROI.
• Identify opportunities to enhance stakeholder engagement and collaboration.
• Ensure all campaign materials and collateral align with campaign objectives and tone of voice.
• Maintain consistency of brand identity across all campaigns, communication materials, and channels.

Stakeholder Management

• Develop and execute stakeholder engagement strategies to build and maintain strong relationships with partners.
• Establish and strengthen networks with government entities, private sector stakeholders, and the wider community.
• Ensure high standards of customer service and monitor visitor experiences, feedback, and complaints.
• Coordinate with internal and external stakeholders to address feedback and implement improvements.
• Maintain databases of stakeholder interactions, feedback, and responses for reporting and analysis.
• Track visitor metrics and recommend initiatives to enhance engagement and overall experience.

Strategic Contribution

• Support the cascading of functional strategies into section business plans to ensure alignment across functions.

People Management

• Lead the achievement of section objectives by setting individual goals, managing performance, and developing team capabilities.
• Support talent development initiatives to ensure availability of skilled resources.
• Promote organizational values and ethics to foster a high-performance culture.

Budgeting & Financial Planning

• Prepare and manage the section budget, ensuring alignment with approved guidelines.
• Monitor financial performance and ensure cost-effective delivery of activities.

Policies, Systems & Procedures

• Ensure effective implementation of policies, procedures, and controls across all activities.
• Maintain compliance with relevant procedural and regulatory requirements.

Continuous Improvement

• Identify and implement opportunities for process improvements, efficiency, and cost optimization.

Reporting

• Ensure timely and accurate preparation of reports in line with organizational requirements and quality standards.

Internal

• Relevant internal sections and functions

External

• Government stakeholders
• VIP guests and visitors
• Key vendors and suppliers
• Tourism authorities
• Educational institutions
• Cultural entities
• Other relevant stakeholders

Qualifications

• Bachelor’s or Master’s degree (Master’s preferred) in Culture, Business Administration, Marketing, Communications, or a related field

Experience

• 6–10 years of experience in programmes and events management or a similar role

Skills

• Full professional proficiency in English (spoken and written)
• Arabic is desirable but not mandatory
• Proficiency in Microsoft Office (PowerPoint, Word, Excel)
• Strong administrative and organizational skills with attention to detail
• Self-motivated with the ability to meet deadlines
• Knowledge of rebate schemes and familiarity with UAE best practices is preferred
• Experience in business planning
• Strong experience in program management, including financial and policy-related aspects