Events Specialist

Primary Job Duties

• Lead the planning and implementation of client-facing events, including conferences, networking events, seminars, sponsorship activations, client entertainment, and business development initiatives.
• Lead the planning and implementation of internal firm events, including retreats, holiday celebrations, summer events, training programs, and employee engagement initiatives.
• Collaborate with the Director of Marketing & Business Development, Business Development Manager, and Marketing Manager to develop event strategies that support firm growth and client relationship objectives.
• Evaluate sponsorship opportunities and manage sponsorship benefits, including speaker opportunities, attendee lists, booth logistics, marketing deliverables, and event participation.
• Research, evaluate, negotiate, and recommend venues, catering, décor, entertainment, promotional materials, and other event-related vendors and services.
• Maintain strategic relationships with external vendors and identify new vendors and event opportunities as needed.
• Coordinate contract reviews to confirm accuracy, payment schedules, compliance requirements, and vendor deadlines.
• Develop and manage event budgets, monitor expenditures, and oversee invoice review and reconciliation.
• Oversee the firm's event calendar and monitor key dates, sponsorship obligations, planning milestones, and project deliverables.
• Work with marketing team members to develop event invitations, registration communications, reminder emails, follow-up messages, social media promotion, and event-related content.
• Collaborate with the Business Development Manager to identify target attendees, client outreach opportunities, and follow-up strategies that maximize business development outcomes.
• Oversee event records within the firm's CRM and marketing databases, including attendee engagement, ROI metrics, and follow-up activities.
• Track and report on event performance, including attendance, client engagement, leads generated, follow-up activities, and business development outcomes.
• Provide guidance and direction to the Events Coordinator regarding event priorities, timelines, logistics, and execution requirements.
• Travel to events as needed to provide leadership and logistical support before, during, and after event execution.
• Manage multiple projects simultaneously while maintaining attention to detail, meeting deadlines, and identifying opportunities to improve processes, efficiency, event quality, and measurable outcomes.
• Develop, document, and maintain event planning procedures, workflows, templates, efficiencies, and best practices to support consistent execution across all firm events.

Key Competencies

Other Duties

• Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
• This position may be designated as remote, hybrid, or fully in-office, depending on the needs of the role, office location, and Firm requirements.
• Requirements
• Bachelor's degree in Marketing, Communications, Event Management, Hospitality Management, or related field.
• 5-7+ years of event planning, business development, marketing, or related experience in a law firm or professional services environment.
• Demonstrated experience managing large-scale events, sponsorship programs, vendor relationships, and event budgets.
• Ability to travel as needed, including occasional evenings and weekends. Must be near a major airport hub, preferably on the East Coast.
• Experience with Monday.com, Nexl, Canva, or similar MarTech platforms preferred but not required.
• Experience managing event budgets, vendor contracts, sponsorship deliverables, and event reporting.
• Experience working in a professional services environment. Legal industry experience is preferred but not required.
• Strong organizational, project management, and strategic planning skills.
• Proficiency with Microsoft Office Suite required.
• Excellent written and verbal communication skills.
• #LI-Remote
• Salary Description
• $65,000 - $80,000

Requirements

• Bachelor's degree in Marketing, Communications, Event Management, Hospitality Management, or related field.
• 5-7+ years of event planning, business development, marketing, or related experience in a law firm or professional services environment.
• Demonstrated experience managing large-scale events, sponsorship programs, vendor relationships, and event budgets.
• Ability to travel as needed, including occasional evenings and weekends. Must be near a major airport hub, preferably on the East Coast.
• Experience with Monday.com, Nexl, Canva, or similar MarTech platforms preferred but not required.
• Experience managing event budgets, vendor contracts, sponsorship deliverables, and event reporting.
• Experience working in a professional services environment. Legal industry experience is preferred but not required.
• Strong organizational, project management, and strategic planning skills.
• Proficiency with Microsoft Office Suite required.
• Excellent written and verbal communication skills.