Event Marketing Manager

About the Role

Responsibilities

• Develop and deliver insight-led marketing plans aligned with portfolio and business objectives.
• Use market intelligence, customer insights, and performance data to identify growth opportunities.
• Drive audience growth, lead generation, customer acquisition, and event attendance through integrated marketing campaigns.
• Partner closely with Sales and key stakeholders to align messaging and commercial goals.
• Manage agencies, marketing budgets, and campaign performance to maximise ROI.
• Build strong relationships with industry partners, associations, media, and strategic stakeholders.
• Represent the brand at events and industry forums as the marketing lead.
• Lead projects and initiatives that support long-term portfolio growth and success.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Proven experience in Product Marketing, Performance Marketing, Event Marketing, or B2B Marketing.
• Strong ability to use data, analytics, and customer insights to drive marketing decisions and measure success.
• Experience in lead generation, audience growth, and customer acquisition.
• Experience managing large-scale marketing campaigns, agencies, and budgets.
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent written and verbal communication skills.
• Commercially minded with the ability to link marketing activities to business outcomes.
• Able to manage multiple priorities and thrive in a fast-paced environment.
• Experience within B2B events, exhibitions, or international events would be an advantage.

Working for you

About the Company