Event & Brand Activation Planner (Retail)
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Key skills for this role
About the Role
Responsibilities 1. Trend Research & Social-First Brand Activation Monitor global and local fast-fashion, lifestyle, and K-aesthetic trends to continuously 'trend-jack' pop-culture moments for @mumuso _me.
Key Skills for This Role
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1. Trend Research & Social-First Brand Activation
- Monitor global and local fast-fashion, lifestyle, and K-aesthetic trends to continuously 'trend-jack' pop-culture moments for @mumuso_me.
- Translate online social media viral trends (TikTok/Instagram) into physical, immersive in-store activations that drive foot traffic and user-generated content (UGC).
- Curate themes aligned with key retail calendar milestones (Back to School, Ramadan, Eid, Valentine's Day).
- 2.
- Product Launch Staging & Creative Concept Drafting
- Draft end-to-end event proposals, thematic frameworks, and visual merchandising briefs for high-profile product launches (e.g., Jana Ward, Grove Store openings).
- Design interactive experiential zones inside stores, including photo-booth activations, custom point-of-purchase (POP) installations, and youth-centric spaces (e.g., kids' play zones).
3. Commercial Analysis & Performance ROI
- Conduct deep-dive commercial analysis on all marketing activations, looking past 'vanity metrics' to evaluate actual sales lift, Average Transaction Value (ATV) growth, and basket-size expansion.
- Manage project budgets dynamically, ensuring strict cost-containment during market fluctuations and maximizing the use of reusable company assets (furniture, staging props).
- Deliver post-event performance presentations to senior leadership and the brand owner.
4. B2B Marketing & Strategic Mall Collaborations
- Research and identify lucrative brand-to-brand (B2B) partnership opportunities to amplify campaign reach.
- Pitch, negotiate, and collaborate directly with Tier-A Mall Management teams (e.g., Circle Mall, Majid Al Futtaim, Emaar) to secure premium atrium spaces, pop-up kiosks, and shared marketing support.
- Draft comprehensive event proposals tailored to corporate landlords to secure prime event spaces at optimized operational rates.
5. AI Workflow Automation & Digital Efficiency
- Design and implement AI-driven workflows to automate repetitive marketing operational tasks (e.g., automating event registration pipelines, localized store brief distributions, and digital asset tracking).
- Utilize Generative AI tools (Midjourney, ChatGPT, copywriting agents) to rapidly prototype mood boards, event mockups, spatial designs, and multi-channel campaign copy.
- Deploy automated sentiment-tracking and data scraping to assess post-activation customer feedback across social channels.
Requirements
- Bachelor’s Degree in Marketing, Event Management, Business Administration, or a related creative discipline.
- 3–5 years of proven experience in Event Management or Brand Activation
- Strong capability in building visually compelling presentation decks **(Keynote/PowerPoint/Canva)** that match the clean, lifestyle-oriented MUMUSO brand guidelines.
- **Arabic speaking is a major plus**
- Cross-functional Orchestration
Application Question(s)
- What is your expected salary?
- Can you join immediately?
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